Ahead of the Reading Season, Yes24 Launches 20-Day 'Yeculpe' Cultural Festival

20-Day Cultural Festival Featuring Books, eBooks, Performances, and Lectures
Up to 50% Off on 21 Shows Including 'Frozen'

Yes24 is introducing 'YES24 CULTURE FESTA' (Yeculpe), a cultural festival where visitors can enjoy a wide array of cultural content such as books, performances, and lectures, all in one place for the first time.

Image of YES24's cultural festival 'YES24 CULTURE FESTA' held from the 18th to the 6th of next month. The festival offers discount and participation programs covering books, eBooks, performances, and lectures. Photo by YES24

Yes24 announced that the 'Yeculpe' festival will be held for 20 days from August 18th to September 6th. The event is designed to help users discover new cultural preferences by bringing together books, eBooks, performances, lectures, and other content and services operated by the company.

During the event, the first participants each day will receive a 1,000 won YES voucher, and a 1,000 won eBook voucher will be given out weekly. Book voucher benefits tailored to weekly themes—such as children's learning, literature & leisure, and economy & general interest—are also available. Customers who use simple payment services like Naver Pay and Kakao Pay can receive reward points and discounts up to 3,500 won.

Offline cultural programs will also take place. On August 30th, there will be special GV (Guest Visit) book talk sessions and an autograph signing featuring Hwang Boreum, author of the original work, and literary critic Park Hyejin, alongside the musical 'Welcome to Hyunam-dong Bookstore.' Additionally, book talk events with Jeong Daegun, author of the novel 'Rapid Current,' and Sung Haena, author of 'Inbiin,' will be held at Yes24 Gangseo NC branch on August 28th and at the Guri branch on September 5th, respectively.

Benefits for attending performances are also provided. Participants who complete daily missions and collect stamps during the event will be entered into a drawing to win tickets to musicals such as 'Frozen,' 'Gone Tomorrow,' and the children's musical 'Princess Catch! Tinyping.' Up to 50% discounts will be offered on 21 performances, including musicals, plays, and concerts.

Targeting the new semester, the 'Yes24 eBook University League' will also be held. All students from the top-ranked university by mission scores will receive a 20,000 won YES voucher. Until September 30th, about 7,800 university textbook and exam preparation eBook titles will be available at discounts of up to 65%, and an event will be held for members of the eBook subscription service 'Crema Club' to win an eBook reader.

Juseong Kim, Head of Marketing at Yes24, stated, "'Yeculpe' is an opportunity for Yes24 to propose new tastes and enjoyment to customers based on the diverse cultural content we have accumulated over the years," adding, "I hope everyone will fill this autumn with their own preferences as they experience a wide range of cultural content, including books, performances, and classes."

This content was produced with the assistance of AI translation services.