Samsung Financial Networks' Monimo App Surpasses 10 Million Monthly Active Users
Stock Giveaway Event Featuring Five Partner Companies Including Samsung Electronics
The unified application 'Monimo,' developed by Samsung Financial Networks—including Samsung Life Insurance, Samsung Fire & Marine Insurance, Samsung Card, and Samsung Securities—has surpassed 10 million monthly active users (MAU). This achievement comes four years after its launch.
On August 18, Samsung Financial Networks announced that, according to data from mobile index provider IGAWorks, Monimo's MAU exceeded 10 million at the end of last month.
Monimo, first launched in April 2022, is Samsung Financial Networks' integrated app. Beyond integration within its subsidiaries, the app has built an open ecosystem by partnering with external companies in sectors such as banking, aviation, and retail. A prime example is the 'Monimo KB Daily Interest Account,' jointly offered with KB Financial Group. In June of this year, Monimo introduced aviation-related services in partnership with Korean Air.
In celebration of reaching 10 million MAU, Samsung Financial Networks is holding a stock giveaway event until August 21. The event covers five partner companies: Samsung Electronics, Samsung C&T Corporation, Korean Air, KB Financial Group, and Woori Financial Group. A total of 3,000 users—1,000 selected each day—will receive stock exchange coupons. Winners can redeem these coupons for actual stocks between September 1 and September 29.
The company will accelerate the advancement of the platform through digital innovation. It plans to strengthen platform competitiveness by launching an 'AI Agent' service utilizing generative artificial intelligence (AI).
Samsung Financial Networks will also expand its digital asset business. The company aims to enhance cooperation with industry partners, such as Dunamu—a recipient of its strategic investment—and seeks to uncover new business opportunities.
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A representative of Samsung Financial Networks stated, "Monimo will continue to create an ecosystem where Samsung Financial Networks, external partners, and customers are more closely connected and prosper together," adding, "We will keep striving to provide customers with new and convenient experiences in the future."
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