Hapcheon Ghost Park Sets All-Time Attendance Record... Wraps Up 17-Day Festival
32,838 Total Visitors, Up 57.5% Year-on-Year
Admission Revenue Hits 641.91 Million Won; Event Concludes Safely with Enhanced Safety Measures
Hapcheon County in South Gyeongsang Province has concluded the 17-day nighttime immersive horror festival, "2026 GHOSTPARK MASQUERADE," which was held at Hapcheon Video Theme Park from July 31 to August 16.
According to the county, a total of 32,838 people visited this year's event. This figure represents an increase of 11,983 compared to last year's 20,855 attendees, marking a year-on-year rise of 57.46%.
Admission revenue reached 641.91 million won, up 54.79% from the previous year, setting an all-time high since the festival's inception. With the surge in visitors during the event, Hapcheon County adjusted certain programs and operating methods to better suit onsite conditions.
[Photo by Hapcheon County] Hapcheon County successfully concluded the 17-day schedule of the nighttime interactive horror festival, '2026 GHOSTPARK MASQUERADE,' held at Hapcheon Film Theme Park from July 31 to August 16.
View original imageIn particular, as the number of daily visitors surpassed 3,000 during the latter part of the festival, a new attraction called "Scream Bodhisattva" was added, and the operation of street ghosts was expanded. The existing rest area, the Ghost Theater, hosted the "Goblin Theater" to help distribute attendees more evenly by diverting crowds and offering more experiential content.
Special emphasis was placed on safety management in response to the increase in attendees.
Hapcheon County established a cooperative system with relevant agencies such as the Hapcheon Police Station and arranged safety personnel to manage the flow of visitors and vehicles. In particular, to address potential traffic congestion caused by the lack of parking spaces during the event period, the county received police assistance for traffic management and adjusted onsite vehicle flow as needed.
Hapcheon County stated that despite the large crowds, the event was concluded without any major safety incidents during the festival period.
Yoonchul Kim, Mayor of Hapcheon County, said, "This year’s Ghost Park achieved record-breaking attendance and admission revenue. We were able to run the event smoothly by adjusting on-site content and operational methods in line with the increase in visitors."
He added, "Going forward, we will enhance the festival’s stability and quality by addressing operational issues such as wait times, parking, and the flow of visitors that arose during this year’s event."
Meanwhile, Hapcheon County plans to review visitor usage patterns and on-site operational improvements based on this year’s festival and will continue to enhance the content and safety management system of Ghost Park in the future.
Hapcheon Ghost Park marked growth in scale this year with over 32,000 attendees. However, to ensure that the increase is not a one-off occurrence, efforts are needed to improve inconveniences identified on-site such as parking, wait times, and movement flow, along with further enhancement of content quality.
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The key challenge going forward will be to build on these record attendance figures and establish the festival as a stable, representative local event.
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