Collection Beyond the Museum... "Jeju Created by the Wind" Exhibition

From Collection to Media Art: Outdoor Exhibition at Shinhwa World until October 18
Free Screening of Jeju’s Wind and Four Seasons

The Jeju Museum of Contemporary Art is presenting the collaborative project "Jeju Created by the Wind," which reinterprets its collection as digital media art and expands the realm of art beyond indoor exhibition spaces into the daily lives of residents and tourists. This exhibition is held free of charge on the large screen at the outdoor Shinhwa Terrace in Jeju Shinhwa World, a multi-resort complex, until October 18.

Jeju Museum of Contemporary Art presents the collaborative project "Jeju Created by the Wind," reinterpreted through digital media art, free of charge until October 18 on the large outdoor Myth Terrace screen at Jeju Shinhwa World. Provided by Jeju Special Self-Governing Province.

According to the Jeju Museum of Art on August 18, this public-private collaborative project, which opened on August 3 and will run through October 18, expands media art works based on the Jeju Museum of Contemporary Art's collection into the outdoor spaces of Jeju Shinhwa World, a multi-resort complex.

By breaking the traditional notion that artworks can be viewed only in indoor galleries, the exhibition broadens the horizon of the museum into the outdoor pathways of the resort, frequented by both residents and domestic and international tourists.

The exhibition title, "Jeju Created by the Wind," takes as its core motif the wind—one of Jeju’s symbolic Samda (three abundances)—along with Jeju's four distinct seasons, which change beautifully with the passage of time.

Valuable artistic assets accumulated by the museum are reborn as digital media art, bringing together the island’s magnificent nature, rich history, and artistic sensibility.

Visitors can intuitively enjoy the scenery shaped by Jeju’s wind and changing seasons as they follow the natural outdoor pathways of the resort. The synergy of changing outdoor environments—shaped by varying natural light and illumination between day and night—and the vibrant media art offers an even deeper sense of immersion.

This exhibition is open to everyone free of charge through the large screen at Shinhwa Terrace within Jeju Shinhwa World.

Screenings are held once every hour from 12 PM to 5 PM daily, with an additional final screening at 11 PM for nighttime visitors.

Jongho Lee, director of the Jeju Museum of Art, shared, "I hope that, by stepping outside the confines of the indoor museum and experiencing media art embodying Jeju’s wind and four seasons in a natural resort setting where relaxation and nature coexist, visitors will create lasting and special memories."

This content was produced with the assistance of AI translation services.