Eight SMEs Sell Out at K Collection in LA... KRW 11.3 Billion Export MOU Signed

142,000 Visitors Gathered
Onsite Sales Totaled USD 72,000

Domestic small and medium-sized enterprises (SMEs) sold out all of their prepared stock at the "K Collection" held in Los Angeles (LA), USA, receiving a strong response from local consumers.

Artist Lisenne is participating in the "K Collection" held in Los Angeles (LA), USA, promoting products from domestic small and medium-sized enterprises. Sangsaeng Foundation

On August 18, the Ministry of SMEs and Startups and the Korea Industry and Enterprise Cooperation Foundation announced that they had successfully concluded "K-COLLECTION with KCON LA 2026" at the Los Angeles Convention Center (LACC).

The event, which was held from August 14 to 16, featured 40 domestic SMEs in the beauty, lifestyle, and food sectors. They participated in onsite promotional sales and export consultations. More than half of the participating companies were new to the K Collection, giving them the opportunity to interact directly with local consumers and buyers, gauge product feedback, and assess their potential for entry into the North American market.

During the event, the sales exhibition attracted approximately 142,000 visitors. Participating companies achieved onsite sales totaling USD 72,000 (around KRW 100 million). In particular, eight companies, including the beauty brand Swanatral, sold out all of their prepared stock during the event. Among the sold-out brands, Cosmie's brand Tiela also completely sold out its prepared products, including body cream.

A representative from Cosmie stated, "There was a steady stream of local consumers throughout the event, and we sold every unit of our prepared products, such as body cream, without any leftovers. We have gained confidence in entering the North American market, and we are also in concrete discussions for entry deals with major local distribution channels, so further results can be expected going forward."

The positive results continued during the export consultation sessions. A total of 77 local U.S. distribution and vendor companies participated, conducting over 193 one-on-one export consultations and signing export MOUs valued at a total of USD 8 million (approximately KRW 1.13 billion).

K Collection’s official artist, Lee Senne, visited company booths to introduce products and engage with visitors. She played a role in promoting domestic SME products by linking social network service (SNS) content with onsite marketing activities.

The Ministry of SMEs and Startups and the Korea Industry and Enterprise Cooperation Foundation plan to continue supporting online sales in order to turn the consumer interest witnessed onsite into actual exports. Efforts are underway to promote SME products through SNS and K-pop community marketing, influencer review content, and other activities, centered on the official online curated shop that opened on August 7.

This content was produced with the assistance of AI translation services.