Crit Ventures Invests in Xten Studio, Producer of 'The Law of Pet Dogs' Webtoon

Webtoon production and distribution company Xten Studio will continue to expand its webtoon distribution business, using investment funds received from Crit Ventures.

Venture capital firm Crit Ventures announced on the 18th that it has invested in webtoon production and distribution company Xten Studio.

Xten Studio was founded in 2024 by CEO Shin Sangwon, who is also an author of the webtoon “The Law of Pet Dogs,” which has accumulated 120 million views on KakaoPage, and previously served as CEO of the webtoon production company TheEnt. Focusing primarily on 'noblec omics'—the adaptation of proven web novel intellectual property (IP) into webtoons—the company has released a total of 16 titles to date.

Xten Studio possesses in-house talent for every stage of webtoon production, from planning to direction and visual implementation, and has established a distribution system in which it contracts directly with major webtoon platforms. This enables the company to achieve both high production capability and profitability. Through this approach, the webtoon “I'm Secretly Dating the Emperor and Don't Know It,” which began serialization in June 2026 on KakaoPage, Kakao Webtoon, and Japanese webtoon platform Piccoma, quickly rose to top ranks on all three platforms, achieving notable commercial success.

With this investment, Xten Studio plans to unveil four to seven new titles per year through 2030, continually expanding its lineup of self-distributed titles. The company also aims to discover globally oriented IP from the planning stage targeted at local readers, and to broaden its distribution channels to major webtoon markets abroad—starting with Japan, and expanding to North America and Southeast Asia—in order to accelerate growth in overseas sales.

The company also plans to actively pursue a media mix business, expanding successful webtoon IP into video content such as drama and film. By producing adaptations for video, Xten Studio aims to reach new audiences and increase traffic to original webtoons, thereby maximizing secondary copyright revenue and original series earnings, thus enhancing the overall added value of its IP.

Shin Sangwon, CEO of Xten Studio, stated, "It is just as important to reconstruct a strong original work into differentiated content and foster its long-term growth, as it is to discover great source material. Based on our accumulated expertise, we will continue to secure competitive content and develop IPs that are loved both domestically and globally."

This content was produced with the assistance of AI translation services.