Ace Bed Unveils Second Half TV Commercial "The Science of Defying Gravity"

Expressing the Refreshment of Deep Sleep Through Imagination
Scenes Crafted with Wire Action and Special Effects

Ace Bed announced on August 18 that it has released its brand campaign TV commercial for the second half of this year, titled "The Science of Defying Gravity."

Still cut from Ace Bed's TV commercial campaign, 'Science That Defies Gravity'. Ace Bed

This "Gravity" episode is the third installment, further expanding Ace Bed's unique, imaginative fantasy universe.

In this advertisement, Ace Bed conveys the sensation of feeling noticeably lighter after a good night's sleep as "the science of defying gravity." By sensorially expressing the experience of deep sleep, the ad captures the value of quality sleep that Ace Bed pursues.

In particular, rather than relying on a product feature explanation, the brand's heritage concept of "Bed = Science" is communicated intuitively through the relatable experience of deep, restful sleep.

To dynamically portray "a space where gravity operates differently," this commercial utilizes complex wire action sequences and special effects. The female model personally performed demanding wire action for an extended time to portray scenes of floating. Objects throughout the bedroom were shown levitating, and curtains dramatically billowed, creating scenes that appear to reverse the laws of gravity.

The commercial heightens immersion in the campaign's message—"the science of making your body feel lighter by defying gravity"—through dynamic scenes of people and objects floating together in midair.

To complete its universe, the advertisement brings back the campaign's symbolic character, the "Rabbit Messenger," emphasizing the continuity of the series. It also features science communicator Gwedo in a cameo appearance for added entertainment. The bed shown in the commercial is the new product "Tango," characterized by its three curved panels, completing a stylish, retro-classic mood ad set.

An Ace Bed representative stated, "This 'Gravity' episode is an imaginative commercial illustrating how deep sleep leads to feeling refreshed the next day, expressed through 'the science of defying gravity.' Going forward, Ace Bed will continue to roll out differentiated campaigns so that consumers can experience our unique 'Bed = Science' heritage even more intuitively and sensorially."

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