Perseus Opens 'Business Hub Songpa HQ'

Expansion of B2B Hubs Beyond Gangnam and Yeouido

Perseus announced on the 18th that it has opened the 'Perseus Business Hub Songpa HQ', a 1,041-square-meter facility located in Songpa-gu, Seoul.

Following the launch of 'Business Hub Gangnam' and 'Business Hub Yeouido' in the first half of this year, Perseus is expanding its key B2B customer touchpoints with the opening of Songpa HQ. Here, customers are not only able to view products on display, but can also experience how they are used in actual work environments.

Persys Business Hub Songpa HQ exterior view. Persys

The showroom on the eighth floor brings together major product categories such as lounges and workstations in one location. On the ninth floor, customers can observe Perseus employees using the products in their real workspaces, allowing them to get an indirect sense of how spatial layouts and usage environments could be applied to their own offices. A mockup room is also operated, where products are arranged in a layout similar to the client companies' actual work environments for final specification reviews before delivery.

The new space integrates Perseus's brand philosophy, 'Design for the unseen', which was established through this year's rebranding initiative. The new brand identity is applied throughout the space, including a black sign wall at the entrance, motion graphics, and graphics and finishes featuring the new symbol 'The Corner'.

A Perseus official commented, "At Perseus Business Hub Songpa HQ, customers can explore and compare a wide range of products, assess mockups, observe actual workspaces, and have consultations—all in a single visit. We will continue to offer our customers more diverse options and specific criteria for informed decision-making."

This content was produced with the assistance of AI translation services.