BTS Collaboration 'ARIH' Expands to Japan and Canada... "Global Distribution Network Expansion?"

"Plans to Expand to South America and Southeast Asia"

The global food and beverage brand 'ARIH' by Paldo and HY is expanding into Japan and Canada.

ARIH, which was co-created in collaboration with BTS, was first pre-launched at Walmart in the United States in April of this year and introduced in Korea in June. Now, with its entry into Japan and Canada, Paldo and HY announced on August 18 that they will begin full-fledged local operations tailored to the distribution environments and consumer characteristics of each country.

Paldo and HY's global food and beverage brand 'ARIH'. Provided by Paldo and HY

In Japan, products will be launched through Seven-Eleven, which operates over 22,000 stores nationwide. In Canada, Paldo and HY will collaborate with Loblaw Companies, the country’s largest distribution firm.

Pop-up events to commemorate the launch will also be held in each country. In Japan, the pop-up will take place at Zerobase Shibuya in Tokyo from August 19 to 23, where visitors can experience the brand story and sample popular products. Those who participate in the social network service (SNS) certification event will receive ARIH stickers and keyrings as gifts.

The Canada pop-up will be held in Toronto from August 21 to 23. During the pop-up, there will be opportunities to interact with local consumers in connection with the BTS 'BTS World Tour 'Arirang' in Toronto.' Paldo and HY will also participate in the Toronto Korean Festival, offering tastings of energy drinks and biotic sodas. Brand merchandise will be awarded to event participants by raffle.

A representative from Paldo and HY said, "We plan to gradually expand our global sales network, carefully analyzing the distribution environments and consumer characteristics in each country, including South America and Southeast Asia."

This content was produced with the assistance of AI translation services.