LG Uplus Equips New Mercedes-Benz Korea Vehicles with Live TV+ Video Channel

Offering 28 Broadcast Channels and an Exclusive Brand Channel

LG Uplus announced on the 18th that it has partnered with Mercedes-Benz Korea to equip its newly developed real-time video channel service, Live TV+, on the new vehicle model 'The New S-Class.' The photo shows Live TV+ installed in The New S-Class vehicle. Provided by LG Uplus.

On August 18, LG Uplus announced that it will collaborate with Mercedes-Benz Korea to equip the new vehicle, "The New S-Class," with its self-developed real-time video channel service, "Live TV+." LG Uplus will act as the official software partner for Mercedes-Benz Korea, taking full responsibility for service development, content provision, and operations.

"Live TV+" is a service that enables users to watch a total of 28 broadcast channels, including news, golf, music, entertainment, and kids’ content, directly inside the vehicle. Users can access any channel instantly without a separate account authentication process.

Unlike DMB-based methods, the service uses in-vehicle wireless communication to deliver content reliably, allowing for uninterrupted viewing even in areas with limited signal reception, such as underground parking lots or tunnels. Multiple displays installed in various positions such as the driver’s and passenger’s seats allow for independent viewing experiences. Live TV+ also offers an exclusive Mercedes-Benz brand channel where users can enjoy new car introductions and campaign videos.

Based on its experience in developing connected cars and operating IPTV and mobile TV, LG Uplus jointly developed a dedicated user experience optimized for the Mercedes-Benz vehicle environment in collaboration with Mercedes-Benz Korea. The UX reflects the brand characteristics of Mercedes-Benz, customer preferences, and the latest MBUX (Mercedes-Benz User Experience, the infotainment system), featuring a layout designed to minimize distraction, facilitate fast channel browsing, and provide seamless screen transitions between driving and parking modes.

Following The New S-Class, LG Uplus plans to expand Live TV+ to a wider range of new models released by Mercedes-Benz, including "The All-New Electric GLC."

Bae Junhyeong, Head of the Mobility Business Task Force at LG Uplus, stated, "This service is the result of implementing LG Uplus’s media operation capabilities to fit the Mercedes-Benz vehicle environment. Going forward, we will continue to expand our collaboration with global automakers and advance our services so that customers can enjoy more convenient and differentiated media experiences inside their vehicles."

This content was produced with the assistance of AI translation services.