From Search Keyword Suggestions to Product Recommendations... 11st Launches "AI Search" Service

Purchase Conversion Rate Doubled Compared to Traditional Integrated Search

11st announced on August 18 that it has launched the "AI Search" service, which uses artificial intelligence (AI) to recommend segmented search keywords and related products so customers can quickly find products that fit their specific requirements.

The "AI Search" feature of 11st is characterized by its ability to suggest a wide array of refined search keywords based on the main functions, attributes, and uses of the product category a customer enters in the search bar. When a customer selects the keyword that most closely matches their purchase intent, the AI immediately recommends relevant products without requiring an additional search.

11st 'AI Search' Image. 11st

For example, when a customer enters "laptop," suggestions such as "easy to carry" or "optimized for gaming" appear; for "swimsuit," examples include "covers body shape" or "blocks UV rays"; for "eggs," "animal welfare-certified" and "antibiotic-free certified" are suggested; and for "hotel," options like "next to a beach" or "with a swimming pool" are proposed. By detailing the elements most commonly considered by customers when purchasing items in different categories, the service makes it easier for users to find products that best suit their preferences.

Within the narrowed search scope, the AI comprehensively analyzes factors such as price competitiveness, shipping fees, delivery speed, and customer reviews, curating and recommending around five products optimized according to these conditions. Related items and additional search keywords are also provided, allowing customers to explore other options as needed.

In addition to recommending search keywords, the platform also supports a "situational search" mode where customers can type in specific conditions or scenarios. For example, searches like "summer dress for women in their 30s," which combines age, gender, and season, or common phrases such as "gifts suitable for housewarming," "menu for late-night snacks," "Chuseok health foods for parents," or "toys that boys would like," all prompt the AI to instantly recommend matching products.

Because of the unique characteristics of "AI Search," there has been a noticeably stronger trend of actual purchases being completed since its initial launch. According to 11st, in July, the first month of service, the "purchase conversion rate" for the AI Search was more than double that of the existing integrated search.

Seol Gunho, Head of Development at 11st, commented, "In an online shopping environment with an overwhelming number of product options, we focused on narrowing the scope of exploration to help customers quickly reach items aligned with their purchase intent, thereby providing a more efficient shopping experience. Since search is a crucial starting point for shopping, we will continue to enhance customer convenience through AI-driven technologies."

This content was produced with the assistance of AI translation services.