From Shopping to Wealth Management... Lotte Department Store Launches Partnership Services with Standard Chartered Bank Korea
Wealth Management Benefits for AVENUEL Clients
Valet Parking and Shopping Privileges for High-Value Standard Chartered Clients
Expanding Premium Experiences for Both Companies' VIP Customers
Lotte Department Store announced on August 18, 2026 that it has started offering partnership services to select high-value customers of both companies, following a business agreement (MOU) signed with Standard Chartered Bank Korea in May. The target customers are the 'AVENUEL' clientele of Lotte Department Store and the private banking (PB) clients of Standard Chartered Bank Korea. Through this partnership, Lotte Department Store plans to strengthen its VIP benefits, expanding beyond shopping to include financial and wealth management services that cover a wide range of customer lifestyles.
AVENUEL customers of Lotte Department Store are now able to access wealth management services provided by Standard Chartered Bank Korea. Depending on the size and needs of their assets, customers will be offered private wealth management consultations, as well as advice related to inheritance, gifting, and business succession, in addition to preferential financial benefits. They can also participate in VIP wealth management seminars held at Standard Chartered Bank Korea's PB centers.
High-value clients of Standard Chartered Bank Korea will be given access to VIP shopping benefits at Lotte Department Store. Selected outstanding PB clients will receive exclusive services such as access to the AVENUEL lounge, valet parking, and shopping discounts. The bank also plans to introduce Lotte Department Store's shopping benefits to its overseas high-value customers, aiming to expand its touchpoints with international VIP clientele.
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Park Sangwoo, Head of Marketing at Lotte Department Store, stated, "Through this partnership, AVENUEL customers will now be able to experience new premium services not only in shopping, but also in the areas of finance and wealth management. We will continue to expand our differentiated benefits by collaborating with partners from various industries to comprehensively address our customers' lifestyles."
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