LG Uplus Targets Millennials and Gen Z with Lifestyle-Focused Plans Including FacePay

Continuous Expansion of Specialized Budget Phone Rate Plans

LG Uplus announced on the 17th that it will expand its lifestyle-focused partnership rate plan promotion in collaboration with Toss Mobile through its integrated budget phone platform, ‘Aldat’.

Toss Mobile, which operates on the LG Uplus network, launched five types of budget phone rate plans on August 3 that combine benefits with the facial recognition payment service ‘FacePay’. These plans, available for 8,000~16,000 won per month for the first 7 months after subscription, are mainly popular among people in their 20s and 30s, who account for 56% of all customers. LG Uplus analyzed that interest in budget phone products combining telecommunications and everyday benefits continues to grow among younger people who are familiar with mobile financial and payment services.

Subscribers to these rate plans receive FacePay coupons worth 2,000 won every month for up to 24 months, starting from the second month after activation. After four months of activation, an additional coupon worth 10,000 won is provided, meaning subscribers can receive up to 58,000 won worth of FacePay payment benefits. FacePay allows customers to pay at participating stores with only facial recognition—without the need for a wallet or smartphone—once their face and payment method are registered. This enables easy payments even when shopping or carrying items.

In addition to the FacePay plans, Aldat also sells Toss Mobile’s ‘Toss X CU’ plan. Customers who subscribe by the end of this month can receive a 20% discount at CU offline stores, up to a maximum of 5,000 won per month on eligible purchases. Including the CU membership, customers can also earn up to 5% in reward points. CU partnership benefits are provided for up to 24 months after subscription.

LG Uplus plans to introduce specialized rate plans through Aldat that connect budget phone operator services with everyday benefits such as distribution and payment options frequently used by customers. Park Daeyong, Head of MVNO Business at LG Uplus, said, “In the budget phone market, there is growing demand for differentiated services that enhance the customer experience. By expanding collaborations with various partners, we will continue to provide products and benefits that deliver real value to our customers' daily lives and go beyond telecommunications services.”

This content was produced with the assistance of AI translation services.