Samsung Electronics Forms Official Partnership for Blizzard's New "Call of Duty: Modern Warfare 4"

Collaboration on Picture Quality and Display Optimization from the Early Stages of Development
Supporting HDR10+ Gaming and 32:9 Ultra-Wide Resolution Ratio

On August 17, Samsung Electronics announced that it has entered into an official partnership with Activision Blizzard for the new first-person shooter, "Call of Duty: Modern Warfare 4."

Samsung Electronics participated from the early stages of game development, optimizing its flagship devices—including TVs, gaming monitors, soundbars, and wireless LAN (Wi-Fi) speakers—for the gaming environment. Building on this, the two companies will launch global marketing initiatives to attract gamers. "Call of Duty" is a highly popular game series that has led the global market for over 20 years, and particular anticipation surrounds this new installment, "Modern Warfare 4," as it is set against the backdrop of Korea.

Samsung Electronics has entered into an official partnership with Activision Blizzard for "Call of Duty: Modern Warfare 4." Samsung Electronics

The two companies have incorporated technologies such as 'HDR10+ Gaming' for enhanced picture quality and a 32:9 'Super Ultra Wide' aspect ratio into the new title. 'HDR10+ Gaming' is a video technology that precisely adjusts the gamut of brightness from the brightest to the darkest parts of the screen, delivering accurate colors and contrast from dark indoor combat through to bright outdoor battlefields without distortion. In addition, the 32:9 wide aspect ratio allows users of Samsung's Odyssey G9 gaming monitor to secure a much broader field of view in expansive in-game environments.

Heon Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, stated, "It is meaningful to be able to deliver an elevated 'Call of Duty' gaming experience to global gamers through the outstanding picture quality of Samsung TVs and Odyssey monitors. We will continue to strengthen our leadership in the gaming market by expanding collaborations with global game companies."

Additionally, Samsung Electronics has prepared events utilizing its dedicated gaming platform for smart TVs and monitors, 'Samsung Gaming Hub.' Samsung Gaming Hub is a streaming platform that lets users play games directly over the Internet without connecting a separate gaming console or high-performance PC. At 9 a.m. on August 21 (U.S. Pacific Time), the Gaming Hub will broadcast Activision's new title launch event, "Call of Duty: Next," live, and will distribute PC codes for the upcoming beta test to 50,000 Gaming Hub users from August 21 to 24.

Furthermore, Samsung Gaming Hub users can enjoy previous "Call of Duty" series titles through the 'Xbox Cloud Gaming' service without needing to install them on their devices.

Meanwhile, Samsung Electronics will participate in "Gamescom 2026"—the world's largest gaming exhibition—to be held in Cologne, Germany, from August 26 to 30, where it will operate a "Modern Warfare 4" experience zone at the Samsung booth. Visitors will have the opportunity to try out the new game in advance using Samsung's high-performance "Odyssey" gaming monitor series before its official release in October, and there will be a drawing event where a total of 500 "Modern Warfare 4 Vault Edition" game codes will be given away to visitors.

This content was produced with the assistance of AI translation services.