6.6 Points Higher Than the National Average
Achievements in Citizen-Driven Service Innovation

Gumi Urban Corporation in North Gyeongsang Province achieved a score of 91.3 points in a customer satisfaction survey, earning the distinction of top institution for the sixth consecutive year.

Gumi Urban Corporation building exterior<br/>[Photo by Gumi Urban Corporation]

Gumi Urban Corporation building exterior
[Photo by Gumi Urban Corporation]

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The survey, conducted by the Local Public Enterprise Evaluation Institute under the supervision of the Ministry of the Interior and Safety, covered 389 local public enterprises nationwide.


In this survey, Gumi Urban Corporation was evaluated by 570 customers who used its services over the past year. This result is 6.6 points higher than the national average of 84.7 points.


The corporation incorporated customer feedback into facility operations and expanded citizen participation through initiatives such as the ‘Customer Satisfaction Living Lab’, the ‘Citizen Monitoring Group’, and AI, green, and innovation idea contests. Employee training on customer service and kindness was also strengthened.


As a result, the overall satisfaction score rose by 0.8 points compared to the previous year, while the social satisfaction score reached 93.9 points.


President Lee Jaewoong stated, “Being selected as the top institution for six consecutive years is the result of reflecting citizens’ voices on the ground,” adding, “We will continue to pursue public service innovation that citizens can truly experience.”



The six-year streak of top performance demonstrates that service innovation focused on meeting citizen expectations is firmly taking root in the field, beyond mere scoring.


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