Independence Hall Entrance Refurbished... Local Finance Association Supports Scenery Improvement with 120 Million Won

Renovation of 20 Outdated and Disorganized Outdoor Advertisements Across Three Categories

Introduction of Design Themes: "Roots," "Torch," and "Resonance"

Development of Local Brand "Mokcheon, Village of Memory for Independence Culture"

Highlighting the Historical Value of the Independence Movement

Enhanced Nighttime Scenery

The Korea Local Finance Association (Chairman: Jeong Sun-yong) and its Outdoor Advertising Center have completed the scenery improvement project for the entrance to the Independence Hall of Korea in Cheonan, Chungnam Province, with a support fund of 120 million won.

Cha Byungjun, head of the Korea Local Finance Association Korean Outdoor Advertising Center (third from the left), attended the unveiling ceremony at the Independence Hall of Korea in Cheonan on the 12th and took a commemorative photo. Provided by Korea Local Finance Association

The Korea Local Finance Association announced on August 14 that it attended the “Independence Hall Guidance Sign Unveiling Ceremony” held by the city of Cheonan on the 12th.

This project was implemented as part of the public outdoor advertising improvement support program by the Korea Outdoor Advertising Center. Of the total project cost of 270 million won, the association contributed 120 million won, while Cheonan City provided 150 million won. Kangdoo Kim, professor at Korea University of Technology and Education, participated as the design master planner (MP) and provided professional consulting.

From September last year to August this year, Cheonan City renovated and integrated 20 public outdoor advertisements across three categories, which had become outdated or were disorganized along the entryway to the Independence Hall.

The new information facilities feature a design inspired by the historical significance of the region as the sacred place of Korea’s independence movement, using the themes of "Roots," "Torch," and "Resonance." Each symbolizes the past, present, and future, respectively. To suit a nationally significant historical site, the signage design was kept refined and restrained.

The local brand “Mokcheon, Village of Memory for Independence Culture,” representing Mokcheon-eup, was also newly developed. Public facilities reflecting the brand design were installed along the entrance road. The facilities were designed to harmonize with the natural landscape during the day and illuminate the entrance road at night using indirect lighting.

Cha Byungjun, Center Director of the Korea Outdoor Advertising Center, said, “This is a special project that connects the past, present, and future,” adding, “We hope that the newly installed guidance signs and village brand will become a landmark to promote the historical value of the independence movement.”

He further stated, “Going forward, we will continue to provide budget support and professional consulting as a reliable partner to enhance the quality of local government landscapes.”

More than 40 people attended the unveiling ceremony, including Center Director Cha, Cheonan Mayor Jang Kisoo, the Director of Independence Hall Kim Heegon, Mokcheon-eup residents, and other officials. After listening to the project briefing, participants took part in the unveiling performance of the guidance sign and a commemorative photo session.

This content was produced with the assistance of AI translation services.