Offline Sales Reach 8,078 Million Won
Number of In-Store Customers Up 15%

On August 13, when Homeplus reopened 67 stores, the company recorded sales exceeding 10 billion won.


According to industry sources and union representatives on August 14, Homeplus posted sales of 10,628 million won on the first day of reopening, up 1.2% year-on-year.


Homeplus store view. Photo by Yonhap News

Homeplus store view. Photo by Yonhap News

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Offline sales at 67 stores nationwide reached 8,078 million won, marking an 18.6% increase compared to the same period last year. The number of offline store customers at these 67 locations increased by 15% from a year ago. In contrast, e-commerce sales fell by 11.1% to 848 million won, and sales for small business owners within Homeplus stores decreased by 12.9% to 1,702 million won. This is attributed to a growing number of customers visiting physical stores to purchase fresh food products, as well as the fact that a significant number of tenant businesses went out of business during Homeplus' temporary closure period.



Sales growth was mainly driven by agricultural and livestock products, deli and ready-to-eat foods, and various fresh products. In Seoul, the Gangseo and World Cup branches of Homeplus each generated sales in the 200 million won range in a single day on August 13. Regional stores such as the Buk Suwon branch (Gyeonggi), Seongseo branch (Daegu), Asiad branch (Busan), and Ulsan branch also saw sales in the 200 million won range.


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