Six Out of Ten Buyers Choose Fold8
New Wearables Including Watch9 Make Their Debut

Samsung Electronics' new foldable smartphone, the Galaxy Z8 series, has achieved record-breaking early sales in Southeast Asia and Oceania, marking a strong initial success.


Samsung Electronics offline store in Southeast Asia. Provided by Samsung Electronics.

Samsung Electronics offline store in Southeast Asia. Provided by Samsung Electronics.

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On August 14, Samsung Electronics announced the official launch of the Galaxy Z8 series across Southeast Asia and Oceania, stating that pre-orders for the Galaxy Z Fold8 Ultra and Fold8 had increased by 60% compared to the previous model. Six out of ten pre-order customers chose the Fold8, while about 60% of Samsung.com buyers were in their teens, twenties, or thirties.


In terms of color preferences by product, the Fold8 was most popular in the 'Graphite' and 'Lavender' colors. For the Fold8 Ultra, 'Violet Shadow' and 'Graphite' were the most selected. For the Flip8, the 'Pink' color captured the hearts of local consumers.



On the same day, Samsung Electronics also released its new wearables: the Galaxy Watch Ultra2 and Galaxy Watch9. With this new product launch, Samsung Electronics plans to provide consumers in Southeast Asia and Oceania with a more powerful and seamless connected experience, based on the enhanced Galaxy AI ecosystem.


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