E-Land World Achieves 231.6 Billion Won Operating Profit in First Half... "Highest Performance in 10 Years"

Sales Reach 2.84 Trillion Won
Fashion Operating Profit Up 29%,
Food Service Posts Growth for Sixth Consecutive Year

E-Land World announced on August 14 that its consolidated cumulative operating profit for the first half of the year reached 231.6 billion won, up 48% compared to the same period last year. During the same period, sales increased 4% to 2.8398 trillion won.

An E-Land Group representative stated, "Cumulative sales and net profit for the first half of this year both achieved growth. In particular, operating profit posted the highest first-half performance in the past 10 years," adding, "As the structural improvements in core business divisions and owned brands began to materially impact results, net profit also improved by 111.4 billion won compared to the same period last year."

Magok E-Land Global R&D Center. E-Land

The fashion division achieved simultaneous growth in both size and profitability, with cumulative first-half sales up 9% and operating profit up 29% year-on-year. While New Balance and New Balance Kids continued steady growth, key in-house brands such as Spao, Mixxo, and Who.A.U. also saw increases in both sales and operating profit, further strengthening the overall portfolio. Notably, the women’s SPA brand Mixxo recorded a 34% year-on-year growth in cumulative first-half sales.

The food service division continued its growth streak for the sixth consecutive year. E-Land Eats reported cumulative first-half sales up 11% and net profit up 50% compared to the previous year. Ashley Queens played a core brand role, maintaining double-digit growth in both sales and operating profit. Other brands such as Pizza Mall, Deli by Ashley, and Rowoon also contributed to strengthening the food service portfolio, with sales growing by 36%, 35%, and 43%, respectively.

E-Land Retail, which oversees the distribution sector, also achieved significant performance improvement. For the first half, transaction volume increased 3% and operating profit surged 243% year-on-year. Investments such as regular MD upgrades at key stores, the introduction of new brands, and the expansion of the off-price store "NC FIX," combined with a focus on profitability-oriented structural improvements, led to strong results. Net profit also remained in the black for the second consecutive quarter, resulting in the first positive cumulative first-half net profit since COVID-19.

The E-Land Group representative added, "By pursuing a strategy of selection and concentration, we have invested in business areas and brands with proven growth potential while simultaneously streamlining management practices. As a result, both performance and profits have grown, and our net borrowings have decreased, yielding improvements in our financial structure," stating further, "Since we are recording the highest operating profit in the past 10 years, we will maintain management efficiency while strengthening the competitiveness of our core business areas to ensure continued growth for the year."

This content was produced with the assistance of AI translation services.