HiteJinro Sells 1.5 Million Bottles of ‘Terra Zero’ Within a Month of Launch
100% Non-Alcoholic, Zero-Calorie Bottled Product
HiteJinro announced on August 14 that it had achieved sales of 1.5 million bottles of 'Terra Zero' bottled products within just one month of launch.
Launched on June 30, the Terra Zero bottled product became the first 100% non-alcoholic, zero-calorie bottled beverage in Korea’s distribution and food service channels, available in two sizes: 500 mL and 330 mL.
Since the launch, HiteJinro has actively conducted on-site marketing linked to regional events during the summer peak season. On August 1, a promotional booth for Terra Zero was operated at the '2026 Busan Night Run,’ a nighttime running event held at Busan Gwangalli Beach. Dedicated Terra Zero booths were also set up at the 'Hongcheon River Starlight Music Beer Festival' and the 'Jeonju Gamak Festival.'
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A representative from HiteJinro stated, "Going forward, we will continue to expand our reach by participating in major local events and consumer engagement programs so that customers can naturally choose non-alcoholic bottled products, while also strengthening the unique product experience of Terra Zero."
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