12 Electrified Models on Display from Kia, KGM, Volvo, BMW, and BYD

An exhibition is being held where visitors can observe and experience the present state of electrified mobility in one place, featuring electric SUVs and electric pickups, hybrid vehicles, and Platform Beyond Vehicle (PBV) concepts, which represent 'a platform beyond vehicles.'


COEX has unveiled the major lineup for the 'EV Trend Korea 2026', which will take place from August 25 to August 27 at Hall A in COEX, Seoul. This year's event will feature a total of five domestic and international automakers—Kia, KGM (KG Mobility), Volvo Cars Korea, BMW, and BYD—exhibiting 12 models of electrified vehicles.


This lineup covers not only pure electric vehicles but also hybrids (HEV) and plug-in hybrids (PHEV). It includes a variety of vehicle classes and use cases—from compact urban electric SUVs and large premium SUVs to electric sedans, PBVs optimized for passenger transport, and electric pickups—allowing visitors to grasp the rapidly expanding trends in electrified mobility at a glance.

Visitors experiencing electric vehicles at "EV Trend Korea 2025". COEX

Visitors experiencing electric vehicles at "EV Trend Korea 2025". COEX

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12 Models on Display from 5 Brands

Kia will showcase its dedicated compact SUV EV, the 'EV3,' the electrified family SUV 'EV5,' and the PBV (Platform Beyond Vehicle), 'PV5 Passenger.'


KGM will present the urban SUV 'Actyon Hybrid,' electric SUV 'Torres EVX,' and electric pickup 'Musso EV.' The Actyon Hybrid is based on a dual-tech hybrid system and can drive in electric vehicle mode up to 94% of the time during urban driving (based on the CVS-75 standard). The Torres EVX is equipped with an LFP Blade Battery. The Musso EV combines the cargo and usability benefits unique to pickups with the advantages of electric vehicles, thereby offering a new choice in the form of the electrified pickup.


Volvo Cars Korea will display its flagship electric SUV, the 'EX90,' and the flagship electric car, the 'ES90.' Both models are equipped with an 800V system for faster charging and greater energy efficiency. Through these models, visitors can preview the next-generation premium electrification direction of Volvo, which emphasizes safety and human-centered design.


BMW will present the premium pure electric sedan 'BMW i5' and the next-generation premium pure electric SAV 'The New BMW iX3.' The event will introduce BMW's future vision for electrification through the premium pure electric sedan BMW i5 and the New BMW iX3—the first mass-produced model of the 'Neue Klasse' (New Class).


BYD Korea will offer a variety of electrification experiences based on two core technologies: 'pure electric vehicles' and 'plug-in hybrid (PHEV),' so that consumers can choose mobility that best suits their lifestyle. The company will display its pure electric SUV 'Atto 3' and the mid-size SUV 'Sealion 6 DM-i,' which features BYD's proprietary PHEV technology.


Test Drive Opportunities for 6 Models from BMW, KGM, and BYD Available in the COEX Area

In addition to the automaker exhibits, a hands-on test drive program, 'EV Ride 2026,' will operate around the COEX area during the event. The test drive lineup consists of six models: 'The New BMW iX3,' 'iX,' KGM's 'Musso EV,' BYD's 'Sealion 6 DM-i,' Seal, and Sealion 7.


Visitors can examine the designs and spatial configurations of various electrified vehicles at the exhibition, and then experience firsthand the driving sensations and electrification technologies presented by BMW, KGM, and BYD through test drives. Test drives will be available to visitors who have pre-registered and confirmed their participation; same-day on-site registration will be possible for remaining slots.


A COEX representative stated, "This year's automaker lineup shows that electric vehicles are expanding beyond everyday passenger cars into PBVs, pickups, premium SUVs, and various mobility demands and application areas. We hope visitors will be able to explore the unique characteristics and appeal of each brand's electrified vehicles in one place and vividly experience the state of electrified mobility through exclusive test drive programs."



'EV Trend Korea 2026' is Korea's leading exhibition specializing in electric vehicles, bringing together electric cars, charging infrastructure, batteries, and related technologies. This year, it will be held as part of the integrated '2026 Future Mobility Week,' alongside 'Autonomous Mobility Expo 2026 (AME 2026),' and '2026 Unmanned Vehicle Industry Expo × Civil-Military Cooperation Expo (UWC × CIMEX 2026).'


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