Deposit Daily for a Month to Earn 10% Interest... Ultra-Short-Term Installment Savings Exceeds 100,000 Accounts in Four Days

Toss Bank's "Grow Your Savings 31-Day Installment Savings Account"

Surpasses 100,000 Accounts Just Four Days After Launch

Strong Popularity with Up to 10% Annual Interest Rate

Encourages Saving Habits Through a Game-like Experience

Toss Bank is making waves with a challenge-type short-term installment savings product that adds a fun twist to saving. Its recently launched 'Kiwoobwayo 31-Day Installment Savings' product surpassed 100,000 cumulative account signups just four days after release. The intuitive design—eliminating complex preferential interest rate conditions and offering a high pre-tax interest rate of up to 10% per annum for successfully making daily deposits for 31 consecutive days—combined with the enjoyment of nurturing a virtual character, is rapidly drawing funds from all age groups, including Generation Alpha.

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On the 12th, Toss Bank announced that the number of accounts for 'Kiwoobwayo 31-Day Installment Savings' exceeded 100,000 just four days after launch. 'Kiwoobwayo 31-Day Installment Savings' is a challenge-type product where users save a small amount—up to 5,000 won per day—each day for the short 31-day term, growing a squirrel character within the app as they progress.

The base interest rate is set at 1% per annum, but a preferential rate is added in stages as the number of consecutive days of savings increases. When saving for three consecutive days, the annual interest rate is 4%; for 14 consecutive days, the rate is 6%. If one succeeds in making a deposit every single day for 31 days without missing a day, the pre-tax interest rate reaches the maximum of 10% per annum—no complicated partnership conditions or performance requirements involved.

94% of Subscribers Make First Deposit on Account Opening Day… Under-17 Accounts Exceed 20%

The indicator most noteworthy in this success story is the "initial savings conversion rate." According to Toss Bank's data, 94% of new subscribers made their first deposit on the same day they opened their account and commenced the squirrel nurturing mission.

Compared to conventional bank installment savings accounts, which often see a high ratio of "dormant" or "empty" accounts where no actual deposit is made after signing up, this is a highly unusual result. This is interpreted as the outcome of maximizing customers’ motivation for voluntary participation, by providing immediate feedback and character development stories each time a deposit is made.

Toss Bank's 'Kiwoobwayo 31-Day Installment Savings'. Toss Bank

The influx of minor customers has also produced significant numbers. Of all accounts opened, approximately 20,000 are held by those under the age of 17, constituting over 20% of the total.

By reinterpreting the financial act of "saving"—which might otherwise feel rigid and tedious—as a kind of squirrel-raising game, the product is being credited for serving as a catalyst that helps Generation Alpha, potential future customers, voluntarily develop healthy financial habits.

‘Share’ Feature Expands Social Appeal... Savings Transformed into Entertainment

Buoyed by its strong market debut, Toss Bank newly added a "Share My Squirrel" feature on August 10. This move appears to be in response to subscriber demand to show off the progress of the characters they have nurtured. Depending on the missions completed and attributes improved during the savings period, the squirrel evolves into unique forms—such as "Smart Squirrel" for those who boost intelligence most and "Sturdy Squirrel" for those who focus on physical strength—giving each subscriber a differentiated collecting and sharing experience.

A Toss Bank representative stated, "Kiwoobwayo 31-Day Installment Savings is not a product that ends with signup, but is designed to help customers form the daily habit of saving." The representative added, "We will continue to help customers start saving with ease and maintain their savings consistently." Furthermore, they said, "We will continue to introduce innovative products that allow anyone to enjoy financial benefits and the pleasures of saving in their everyday lives."

This content was produced with the assistance of AI translation services.