Longevity Brand 'Roadic' Operator AXIOM Secures Seed Investment from Kakao Ventures and Others

Longevity startup AXIOM announced on August 13 that it has secured seed investment from Kakao Ventures and FuturePlay.

AXIOM's first brand is the skin longevity brand 'Roadic.' Roadic has secured exclusive supply rights for a cold plasma device and will launch its own commercialized home recovery device, 'Roadic Air Booster,' along with three complementary cosmetic products next month.

Unlike conventional home beauty devices that depend on physical stimulation or heat, the Roadic Air Booster utilizes a chemical mechanism based on the induction of reactive oxygen species (ROS). At optimal levels, ROS stimulate cellular responses that promote skin recovery and regeneration. Most active cosmetic ingredients are highly polar (hydrophilic) and have large molecular weights, making it difficult for them to penetrate the skin barrier. The Roadic Air Booster is distinguished by its ability to open up absorption pathways on the skin for these ingredients.

To ensure rapid profitability, AXIOM has focused on cost-efficient operations from the outset. The company leverages an AI-native structure to conduct various AI-driven marketing experiments in short cycles, increasing advertising spending only on channels where customer reactions and performance have been proven. AXIOM aims to secure its core customer base at minimal cost and systematize inventory and working capital management to achieve profitability within one year.

Ahyeon Kim, CEO of AXIOM, stated, "Longevity is not a privilege for the few, but a right that everyone should enjoy in their daily lives. Through AXIOM’s unique approach of demonstrating through our brand and reinvesting in technology, we will establish sustainable wellness routines as an everyday standard for all."

This content was produced with the assistance of AI translation services.