"Try Dishes Made with TBK Sauce"... Paek Jongwon Discusses Cooperation Possibilities with US Restaurants

Introducing 11 Menu Items Using TBK Sauces at a Los Angeles Restaurant
"Initiating Global Expansion of TBK Sauce"

Paek Jongwon, CEO of The Born Korea, visited local restaurants in the United States to target the local market, introducing chefs to TBK sauce, a B2B-exclusive product, as well as menu examples utilizing it, and discussed the potential for cooperation with local overseas restaurants.

According to The Born Korea on August 13, CEO Paek visited "O-Sigye," a restaurant in Los Angeles, the previous day, introduced menus that make use of the 11 types of TBK sauce, and discussed product supply and utilization measures with store representatives. After reviewing the menu composition, kitchen environment, and cooking staff, he exchanged opinions regarding which sauces, standardized recipes, and cooking methods would be suitable for local operating conditions.

Paek Jongwon, CEO of Theborn Korea, visited local restaurants in the United States to target the local market, introducing chefs to TBK sauce, a B2B exclusive product, and menu examples utilizing it, and discussed potential collaboration with overseas local restaurants. Provided by Theborn Korea

This visit was carried out to expand B2B negotiations for sauces to overseas local restaurants. Thus far, The Born Korea has been conducting B2B negotiations mainly with food and distribution companies in various foreign countries. The company’s goal is to broaden its scope to offer not only sauce supply, but also consulting services covering customized menu suggestions and cooking methods tailored to the operating conditions of each store, as well as support for personnel management, securing food ingredients, and standardization of flavors that local F&B businesses face.

TBK sauce is a B2B-exclusive product developed to ensure that the taste of Korean cuisine can be easily and consistently achieved overseas. It includes a total of 11 types, such as kimchi powder sauce, seasoned chicken sauce, and galbi marinade sauce. By using the QR code attached to each sauce's packaging, standardized Korean recipes and cooking methods are provided.

CEO Paek’s recent actions are an extension of his international business plans revealed at the TBK sauce launch meeting held in September last year. After the meeting, CEO Paek visited Thailand, Taiwan, China, the United States, and Canada from September to November last year, spending about two months discussing product supply and business collaboration with local food and distribution companies.

In Thailand, Paek discussed plans to supply TBK sauce with a local food distribution company, and is further developing discussions with global distribution companies on introducing Korean menu items using TBK sauce in local mart food courts. In Taiwan, he held a product briefing on Ready Meal Replacement (RMR) products for local rest area operating companies and proposed supplying sauces to their food courts. In China and the United States, demonstrations and business talks targeting local distributors and restaurant operators are also ongoing.

A spokesperson for The Born Korea stated, "In North America and Thailand, discussions with local companies on the scope of product supply, distribution methods, and application of the sauce to menus have made significant progress. We plan to review the possibility of signing a memorandum of understanding (MOU) after negotiating detailed business terms, and will accelerate TBK sauce supply and business collaboration utilizing local distribution networks."

This content was produced with the assistance of AI translation services.