"Capturing the Tastes of 1.1 Million Home Enthusiasts"... LG Electronics' Lifezip Hosts First Exclusive '2026 House Archive' Fair

Five Themed Zones Inspired by 'Home Digging'
Lifezip Surpasses 1.1 Million Members, Expanding Offline Engagement

The home lifestyle community 'Lifezip', operated by LG Electronics, is set to host its first exclusive offline fair with its members, aiming to broaden customer experience touchpoints.

From August 13, LG Electronics will hold the '2026 House Archive: Home Digging Fair' for four days at COEX in Samseong-dong, Gangnam-gu, Seoul. The event is themed 'Home Digging', intending to share various activities people enjoy at home while exploring individual tastes in depth.

LG Electronics will hold the first exclusive Home Lifestyle Fair for the home lifestyle community 'Lifezip' from the 13th to the 16th at COEX in Samseong-dong, Seoul, expanding customer experience touchpoints. LG Electronics

The exhibition space, totaling 2,215 square meters, is more than double the size of the previous popup store in Seongsu-dong, Seoul. The venue is divided into five themed areas: 'Rest', which proposes recharging through fragrances, tea, and sleep; 'Creation', offering DIY and craft experiences; 'Connection', focused on home parties and social interactions; 'Collection', featuring vintage items and ceramics; and 'Exploration', highlighting a variety of hobbies such as gardening.

More than 30 Lifezip members will operate a table market to sell their own creations and cherished items, while about 70 partner companies—including those specializing in furniture, lighting, and plants—will also participate. Throughout the exhibition, visitors can directly experience products such as the portable screen LG StanbyME 2 Max, the wireless speaker LG XBOOM 360, the table-type air purifier LG PuriCare AeroFurniture, and the plant-friendly appliance LG tiiun mini, among others.

Lifezip is an online community dedicated to home-related topics such as cooking, interior design, gardening, and pets. Launched in 2022 with 450 members, the community has grown to more than 1.1 million members in just three years, with a Monthly Active User (MAU) count of around 300,000. Since launching the 'Lifezip Housewarming' popup store in Seongsu-dong in 2024 and participating in the Seoul Living Design Fair last year, Lifezip has continuously expanded its communication with customers both online and offline.

Jaewoong Jeong, head of Customer Value Innovation at LG Electronics, said, "Lifezip has extended beyond the online community with a variety of offline activities, such as popup stores and the current fair, expanding our customer touchpoints." He added, "We will continue to create new home lifestyle culture together with our customers and offer differentiated experiences going forward."

LG Electronics will hold the first exclusive Home Lifestyle Fair for its home lifestyle community "Lifezip" from the 13th to the 16th at COEX in Samseong-dong, Seoul, and will expand customer experience touchpoints. LG Electronics

This content was produced with the assistance of AI translation services.