Gwangju Shinsegae Holds "Love Group Blood Donation" Warmer Than the Heat Wave

Employee, Partner, and Customer Participation Campaign

Supporting Blood Supply During the Challenging Vacation Season

Gwangju Shinsegae Co., Ltd. has helped stabilize the regional blood supply by organizing a group blood donation event involving its employees, partner company staff, and customers during a period when participation in blood donation tends to decrease due to the heat wave and summer vacation season.

On August 12, starting from 10:30 a.m. and lasting until 4:30 p.m., Gwangju Shinsegae held the '2026 Blood Donation of Love Campaign' near the back entrance on the first floor of the department store's main building. As recent heat index readings have surpassed 35 degrees Celsius and outdoor activities have decreased, combined with the August vacation period, it has become crucial to raise awareness and encourage participation in blood donation.

Participants gathered ahead of the start time to join the group blood donation at Gwangju Shinsegae. Photo by Gwangju Shinsegae

To address the issue of blood shortages and further promote a culture of donation, Gwangju Shinsegae organized this campaign. In addition to employees of Gwangju Shinsegae, partner company staff and regular customers visiting the department store also took part in the donation event.

To broaden participation, Gwangju Shinsegae provided two complimentary coffee drink coupons, separate from the commemorative gifts offered by the Korean Red Cross. This initiative encouraged not only employee involvement but also voluntary participation from regular customers.

Notably, Gwangju Shinsegae is expanding its group blood donation events from twice to three times this year. Following a group donation event by employees in January, this latest campaign was carried out, and an additional donation drive is planned during the winter vacation, a period when the blood supply can become especially difficult.

Lee Donghun, CEO of Gwangju Shinsegae, stated, "We organized this blood donation campaign to support those who are struggling with blood shortages due to the hot weather and vacation season. Gwangju Shinsegae will continue to take the lead in essential community activities and make ongoing efforts moving forward."

This content was produced with the assistance of AI translation services.