Governor Yoo Myunghyun Seeks Ways to Promote 'Long-Stay Tourism' at Donguibogam Village

Listening to On-Site Feedback from Merchants and Cultural Tourism Commentators
Reviewing Content Improvements

Yoo Myunghyun, Governor of Sancheong County, visited Donguibogam Village to listen to the opinions of tenant companies and stakeholders from the tourism sector on-site and discussed plans to revitalize tourism.

On August 12, Sancheong County announced that it held an "on-site meeting" at Donguibogam Village with Governor Yoo Myunghyun, representatives of tenant companies, wellness coordinators, and cultural tourism commentators in attendance.

This meeting was organized to check the tourism functions and user environment of Donguibogam Village as part of Governor Yoo's main pledge for the 9th civilian administration, which is to create a world-class resort city, and to gather direct feedback from people dealing with visitors in the field.

[Photo provided by Sancheong County] Yoom Young-hyun, Mayor of Sancheong County, attended a field meeting held at Donguibogam Village on the 12th, listening to opinions from tenants and stakeholders in the tourism sector and discussing ways to revitalize tourism.

Prior to the meeting, Governor Yoo toured the medicinal herb and agricultural products stores, as well as the commercial district inside Donguibogam Village, to inspect facility operations and visitor amenities and to listen to the difficulties facing tenant companies.

During the meeting, a variety of opinions were presented on how to increase visitor stay time and improve convenience for tourists at Donguibogam Village.

Tenant company representatives suggested expanding night landscape lighting and night-specialized programs, increasing rest facilities such as shaded areas and benches for visitors to stay, and developing food content utilizing local agricultural products as measures to vitalize the local commercial districts.

On-site tourism sector stakeholders stated that ongoing institutional support for related industries was necessary to ensure the sustainable growth of healing tourism. In particular, wellness coordinators and cultural tourism commentators proposed the enactment of relevant ordinances for systematic development and support of the healing tourism industry, as well as the expansion of experiential content such as photo zones to attract younger visitors.

Participants agreed that, since Donguibogam Village operates around oriental medicine and anti-aging facilities, it is necessary to connect existing facilities and programs and expand content that allows visitors to stay and experience activities for a certain period of time.

Additionally, there was discussion about supplementing infrastructure such as rest areas and the nighttime tourism environment to improve convenience for tourists, along with ways to link local specialties and healing and wellness content as tourism products.

In response to the suggestions made at the meeting, Governor Yoo stated that each department would review the proposals, consider their feasibility and priorities, and look into how they could be reflected in tourism-related plans.

Based on the opinions presented at this meeting, Sancheong County plans to review Donguibogam Village’s tourism infrastructure and programs, as well as ways to expand wellness and healing tourism content.

In particular, the county plans to gradually implement facility expansion and program development after reviewing tourist demand and the effectiveness of each project.

[Photo provided by Sancheong-gun] Yoo Myunghyun, Mayor of Sancheong-gun, attended an on-site meeting held at Donguibogam Village on the 12th, listening to the opinions of tenant companies and tourism-related personnel and discussing measures to revitalize tourism.

Governor Yoo Myunghyun stated, "By directly exchanging views with on-site stakeholders, we were able to identify aspects for improvement in the operation and tourism revitalization of Donguibogam Village. The opinions submitted will be reviewed by the relevant departments to further enhance visitor convenience and promote long-stay tourism."

Sancheong County plans to continue gathering on-site feedback from major tourist destinations, including Donguibogam Village, and will continuously explore ways to connect local tourism resources with wellness and healing content.

For the revitalization of Donguibogam Village, the key is to provide tourists with reasons to stay, rather than simply expanding facilities. It is necessary to translate on-site suggestions such as nighttime content, rest facilities, and healing tourism programs into actual policy, and to continually monitor how these initiatives affect visitor stay time and the local commercial district after implementation.

This content was produced with the assistance of AI translation services.