BNK Financial to Transform Work Culture... Groupwide Shift to AX Across All Affiliates

Building a Group-Wide Generative AI Platform

A Major Transformation in Work Innovation and Productivity

"AX Strategy to Focus on Enhancing Customer Value"

From document creation to data analysis and meeting summaries, artificial intelligence (AI) is now being fully integrated into the work of employees at BNK Financial.

BNK Financial Group (Chairman Bin Daein) is accelerating its transition to AI (AX), expanding the application of AI throughout the group and fundamentally transforming the way employees work.

On August 12, BNK Financial Group announced that, beyond simply adopting AI technology, it will focus on building an environment where employees can leverage AI during their work processes to enhance productivity, and is actively pursuing a group-level AX strategy.

First, during the second half of this year, all affiliates including BNK Busan Bank, BNK Kyongnam Bank, and BNK Capital will jointly participate in the development of a "group generative AI platform."

By utilizing the shared group AI infrastructure, BNK aims to reduce redundant investments across affiliates, quickly expand AI services, and enhance the group’s overall digital competitiveness.

The holding company, BNK Busan Bank, BNK Kyongnam Bank, and BNK Capital will also introduce Microsoft 365 Copilot. The plan is for AI to support repetitive administrative work such as document writing, meeting summaries, and data analysis, allowing employees to focus on more important tasks like customer consultations and financial service planning.

The group is also working to establish an organizational culture where AI can be used in daily work. A leading example is the "Digital Innovation Challenge Hackathon," which, last year, operated as an open innovation program bringing together group employees and university students. In June of this year, the program expanded into a more practical AI hackathon, collaborating with Microsoft to utilize Azure and Microsoft Foundry.

Through the hackathon, the company is exploring ideas and use cases for applying generative AI to actual work and is dedicated to enhancing employees’ AI proficiency.

BNK is also participating in the development of a local AI ecosystem. BNK has, for three consecutive years since 2024, served as a sponsoring organization for the Busan Big Data Hackathon, contributing to the fostering of regional talent and data-driven innovation.

To systematically execute its group-wide AI strategy, BNK Financial Group has also established the "AX Taskforce" under the holding company’s AI Digital Strategy Division. Centered on this taskforce, it plans to oversee all group AI projects and reinforce collaboration among affiliates.

A BNK Financial Group representative stated, "AI is not just about adopting new technology—it is the beginning of a transformation in how our people work. By spreading a culture of AI utilization across the group and boosting work productivity, we will be able to focus even more on enhancing customer value by making better use of the time we gain."

BNK Financial Group.

This content was produced with the assistance of AI translation services.