The Short-Form Drama Era: Survival Strategies for K-Content

Korea Creative Content Agency Publishes July Issue of "Broadcasting Video & OTT Trends"
Spotlighting Global Strategies of Five Korean Production Companies

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on August 12 that they have published the July issue of 'Broadcasting Video and OTT Trends'.

'Broadcasting Video and OTT Trends' July Issue Title / Korea Creative Content Agency.

The July issue, titled 'Short-Form Dramas: Between Trends and Business Strategies', explores the rapidly growing short drama market and global OTT trends across five sections, including Spotlight, Trend Highlights, and People Insight.

The Spotlight section examines the ways the domestic industry can enhance its competitiveness in the short drama market, which is led by China. It discusses the utilization of proven intellectual property (IP), establishing a stable production base, introducing artificial intelligence (AI) technologies, and building a virtuous industry ecosystem. The section also features interviews detailing the global expansion strategies of five production companies: WHYNOT Media, Bamboo Network, Studio Shortnaps, Bigleu, and Lezhin Snack.

In the Trend Highlights section, the issue analyzes changes in the media landscape due to the renewed spotlight on "old IP" and the expansion of "celebrity IP." It also introduces policies aimed at attracting overseas video production, based on case studies from Japan, Singapore, and Hungary.

The following People Insight section features PD Lee Jungho of Studio Episode, who discusses the potential for expanding celebrity IP based on his production experience with 'Jo Seungyeon's Exploration Life' and 'Today's Joo Woojae'.

Data Points analyzes global OTT users' consumption and viewing patterns, and the competition for advertising revenue in the second quarter of this year. The Global Market Report summarizes industry trends across six regions worldwide.

Song Jin, Head of the Content Industry Policy Research Center at the Korea Creative Content Agency, said, "We hope this issue will serve as a practical guide for industry professionals, policymakers, academics, and aspiring creators."

This content was produced with the assistance of AI translation services.