Hankook Tire Launches 0.00% Non-Alcoholic Beer 'B Lager Zero'

Promoting Safe Driving Culture Through Non-Alcoholic Beer

Hankook Tire & Technology (hereinafter referred to as Hankook Tire) announced on August 12 that it will release a limited edition non-alcoholic beer, "B Lager Zero," with an alcohol content of 0.00%, in collaboration with the non-alcoholic drink curation studio "Artist Bottle Club (ABC)."

This collaboration was designed both to propose a lifestyle that enjoys everyday life without drinking and to promote the value of a safe driving culture. Through this unique F&B collaboration, Hankook Tire aims to expand touchpoints where consumers can experience the global integrated brand "Hankook" in a more approachable way and to naturally deliver messages to promote a safe driving culture.

B Lager Zero. Hankook Tire

"B Lager Zero" is a non-alcoholic beer in which alcohol is not generated from the manufacturing process, resulting in an alcohol content of 0.00%. To improve upon the flat taste characteristic of conventional non-alcoholic beverages, it features a harmonious blend of rich malt flavors and aromatic hops, complemented by a crisp acidity that delivers a refreshing finish.

In particular, it retains the characteristic flavor and refreshing sensation of beer, making it easy to enjoy not only during various leisure activities such as summer vacations, camping, and sports viewing, but also in daily life without worry. The package design incorporates Hankook Tire's brand colors and driving-inspired graphics, sensibly capturing the essence of the collaboration.

Starting with this collaboration, Hankook Tire plans to sequentially introduce a variety of digital content featuring "B Lager Zero" through its official social media channels.

In addition to launching the non-alcoholic beer, Hankook Tire is also continuing its efforts to promote a safe driving culture. Through the "Tire Boy" campaign, which provides on-site tire air pressure safety checks at locations such as Mangsang Beach, the company is highlighting the importance of maintaining proper tire pressure and delivering the message that safe travel begins with small actions in daily life.

This content was produced with the assistance of AI translation services.