BaroPharm Launches OTC Plus, Integrated OTC Information Service for Pharmacists...Supporting Data-Driven Pharmacy Management

BaroPharm is launching an integrated service that allows pharmacists to view over-the-counter (OTC) drug information in one place and seamlessly proceed from product search to order, via its pharmacist-only platform.

On August 12, BaroPharm (CEO Kim Seulgi), a total solution platform company for pharmacy management, announced the release of ‘OTC Plus (OTC+)’, an integrated OTC drug information service available exclusively on its pharmacist platform, ‘PharmAll Plus’.

OTC Plus enables users to search for OTC products using various keywords such as active ingredients, product names, and pharmaceutical companies. It provides information by medical specialty and product category, making it easier for pharmacies to curate their drug lineup or select new products.

Notably, the service offers not only details about popular and new products but also insights from actual pharmacy sales experiences. Through pharmacist-written ‘Selling Reviews’, users can access shared experiences and know-how regarding the sales process of each product.

The service also includes regional sales trends. By utilizing sales data from the past three months, OTC Plus provides regional rankings for popular OTC products, allowing pharmacies to compare which OTCs are selling well in their respective areas.

Additional data-based features include recommended OTCs by specialty, season-focused recommendations for periods of high demand such as season changes, updates on new products, and alternative suggestions in case of product shortages.

The process of comparing and ordering products has been simplified as well. Users can compare products containing the same active ingredient or search based on preferred dosage forms such as tablets, syrups, or ointments. Products identified through OTC Plus can be ordered directly via BaroPharm’s ordering system.

Following the launch of OTC Plus, BaroPharm plans to expand its data and artificial intelligence services that can further support pharmacy operations.

One key feature under development is ‘BAROi (BaroAi)’, an AI service that provides answers based on relevant data when pharmacists pose specific questions.

BAROi will focus on four major areas: price and margin analysis; shortage, supply, and substitute analysis; recommendation, consultation, and new product guidance; and price fluctuation analysis.

Pharmacists will be able to use BAROi to compare product prices and profitability, monitor price trends, find alternatives for out-of-stock products, receive recommendations for new or essential drugs, and efficiently explore a variety of pharmacy management data for customer consultations and other work processes.

BaroPharm aims to support more efficient information searching and comparison for pharmacies through OTC Plus and the upcoming BAROi, thereby supporting data-driven product selection and business decision-making.

A BaroPharm representative stated, "OTC Plus is designed so pharmacists can access all essential information—from category- and specialty-specific OTC details to actual sales experiences and regional product popularity—from a single interface," adding, "We plan to expand data and AI-based features, including BAROi, so pharmacists can more easily and quickly find the information they need and use it in their daily pharmacy operations."

Meanwhile, OTC Plus is available through PharmAll Plus, BaroPharm’s pharmacist-only service. By linking OTC drug information search, comparison, selection, and ordering, and by adding future data and AI functions, BaroPharm aims to reinforce its competitiveness as a comprehensive pharmacy operation platform.

This content was produced with the assistance of AI translation services.