Over 600 Jjanggu Goods Arrive in Busan... Two-Week Pop-Up at Lotte Department Store Centum City

A popular comic character is transforming everything from stationery to household items. Lotte Department Store Centum City Branch is showcasing over 600 types of goods featuring the beloved character "Jjanggu" all in one place.

Lotte Department Store Centum City Branch announced on August 12 that it will hold the "Jjanggu Goods Collection Exhibition" at the Trevi Square pop-up zone on basement level 2, from August 14 to August 27.

Recently, character intellectual property (IP)-based pop-up stores have been spreading throughout the retail industry, and this trend is drawing both children and adults to character merchandise. At a previous character pop-up store held at Lotte Department Store’s Busan Main Branch, around 180,000 visitors attended during the event period.

This pop-up event is organized in collaboration with "KKUMIVERSE," a specialist character IP editor brand. Over 600 different items will be presented, ranging from figures, stationery, and mood lamps featuring Jjanggu, to everyday products like mouse pads, alarm clocks, passport cases, glass cups, and pouches.

On-site events will also be held for families with children on vacation. During the event, customers who spend more than 30,000 won will have a chance to win prizes such as large Jjanggu figures through a roulette event. Additionally, 200 customers who purchase five or more mini Jjanggu gacha items will receive a mini figure display case.

Kang Sungcheol, Store Manager of Lotte Department Store Centum City Branch, said, "Customer interest in content utilizing character IPs has been growing recently, so we have prepared an experiential pop-up that the whole family can enjoy," adding, "We aim to offer customers a delightful experience that goes beyond shopping."

This content was produced with the assistance of AI translation services.