SAMG Entertainment Confirms Seoul and Daegu Encores for Show Musical "Princess Catch! Tinyping"... Expands Nationwide Tour

SAMG Entertainment (419530) has confirmed encore performances of the show musical "Princess Catch! Tinyping" in Seoul and Daegu and will continue its nationwide tour in the second half of the year. The company plans to expand its animation IP into performance content and strengthen its offline immersive business strategy.

SAMG Entertainment announced that, fueled by enthusiastic audience response, the show musical "Princess Catch! Tinyping" will proceed with a nationwide tour in the second half of the year, including encore performances in Seoul and Daegu.

This production, which began with its premiere in Seoul in January, has been performed a total of 188 times across 21 regions nationwide to date. The company explained that as it continued its streak of success—including ranking No. 1 in its genre on major ticketing platforms—requests for additional performances have followed.

The second half of the tour will kick off in Cheonan. The Cheonan performances are scheduled for August 15 to 16, followed by stops in Anyang (August 29–30), Changwon (September 5–6), Chuncheon (September 12–13), and more.

The Seoul encore performance will be held during the Chuseok holiday period from September 24 to 27 at the Ticketlink 1975 Theater (formerly Children’s Hall Culture Center). The tour will then move to Daegu Yeungnam University Cheonma Art Center Grand Hall during the National Foundation Day holiday on October 3 and 4, and continue to Jeonju (October 10–11) as part of the nationwide schedule.

The production cites its ability to bring the animation IP to the stage as a key factor in its success. Korea’s leading illusionist, Lee Eungyeol, directed the show, presenting a novel format that combines magic, musical theater, and puppetry.

In particular, the three-dimensional puppets, the puppeteers' delicate movements, as well as the cast's singing and choreography, are praised for bringing the animated world to life on stage.

Celebrating his 30th anniversary this year, Lee Eungyeol crafted a family-friendly show musical that incorporates elements of a spectacle show into the traditional musical format, enabling not only children but also their parents to enjoy the performance together.

Lee Eungyeol, the director, stated, "Following the musical 'Heartful Hachuping,' I worked to ensure that the show musical 'Princess Catch! Tinyping' would also provide children with cherished memories as their first musical and become a work families can enjoy and connect over."

Audiences have expressed high satisfaction with the dynamics of the characters on stage, the performers' acts, and the integration of puppetry. The press has dubbed it "the Korean version of the Disney fantasy show" and a "high-end show musical," with critics highlighting its potential to open new horizons for family musicals.

"Princess Catch! Tinyping" is a stage production based on the sixth season of the TV animation "Catch! Tinyping." It is regarded as a representative case of SAMG Entertainment expanding its content IP into the performance sector.

SAMG Entertainment is reinterpreting the animated universe as an offline experiential content to deepen its connection with fans. The strategy is to develop an IP business model that connects content consumption not just to videos but also to performances and experiences.

The company plans to continue expanding its IP by linking films and performances. Following the box office success of the film "Heartful Hachuping" in 2024, the company has pursued a content expansion strategy that includes the musical adaptation of the same name in 2025, and the show musical "Princess Catch! Tinyping" in 2026.

A company representative remarked, "Following the hit 2024 film 'Heartful Hachuping,' the musical adaptation in 2025, and now the 2026 show musical 'Princess Catch! Tinyping,' we are expanding the world of animation into live performances to offer fans new experiences. We also plan to stage a production of 'Heartful Hachuping: Legend of the Whale Gem,' currently in cinemas, to bring the film's universe even closer to audiences."

SAMG Entertainment is widening the fan experience by expanding the "Catch! Tinyping" IP from animation and film to live performances, and it continues to grow its IP business through nationwide tours and interactive content.

This content was produced with the assistance of AI translation services.