Ace Bed Supports Gyeongbuk Wildfire Victims with 150 Million Won in Bed Purchase Costs
Support Provided to 110 Households Over One Year
Campaign Extended Through December This Year
On August 12, Ace Bed announced that it has supported bed purchase costs totaling 150 million won as part of its year-long campaign to help restore living environments for residents affected by wildfires in the Gyeongbuk region.
Since July of last year, Ace Bed has subsidized a portion of bed purchase costs to alleviate the financial burden on wildfire victims in Gyeongbuk, with approximately 110 households benefiting from the program over the past year.
The campaign targets residents affected by wildfires in five regions: Andong, Yeongdeok, Cheongsong, Uiseong, and Yeongyang in the Gyeongbuk area. Residents can receive up to 500,000 won for purchasing a mattress, or up to 900,000 won for purchasing a mattress and frame set, regardless of product grade.
Recovery efforts in the wildfire-affected areas are still ongoing. Many displaced residents continue to live in temporary modular housing. Ace Bed plans to continue its campaign until December of this year, aiming to support residents not just with one-off relief efforts, but by accompanying them as they reestablish their homes.
Local dealerships in Daegu and Gyeongbuk have voluntarily joined the effort to help improve the living environments of residents. Participating stores include Ace Avenue Daegu, Ace Square in Gyeongju, Gumi, Pohang, Songhyeon, and Daegu Taejeon, as well as Ace Bed branches in Gimcheon, Gyeongsan, Sangju, and Andong.
Ace Bed has also established concrete operational criteria, such as requiring submission of a fire damage certificate, to ensure the campaign benefits are distributed fairly among affected households. The company has minimized gaps in support by retroactively applying the benefits to residents who purchased products between April and June last year, before the campaign officially began.
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A company representative said, "We are grateful to have worked with local dealerships over the past year to help residents return to their daily lives," adding, "During the remainder of the campaign, we will continue to provide attentive support so that even more residents can regain a comfortable place to sleep."
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