Harman JBL Launches Two New 'Live' Headphones Featuring AI Noise Cancelling

Introducing Over-ear 780NC and On-ear 680NC
Featuring 40mm Drivers and Spatial Audio Technology

On August 12, JBL, the leading brand of Harman, Samsung Electronics' audio-focused subsidiary, announced the official launch of two new headphones in the 'Live' series in the Korean market, combining superior audio technology with personalized user features.

The newly released products are composed of the over-ear 'Live 780NC' and the on-ear 'Live 680NC.' Both new models are equipped with a 40mm dynamic driver featuring a composite diaphragm, delivering delicate and rich sound. In addition, they incorporate 'True Adaptive Noise Cancelling 2.0,' which provides significantly improved real-time noise analysis performance to effectively control external noises.

Lifestyle image of Harman's 'JBL Live 780NC.' Harman

The exterior features a slimmer, lighter, and foldable design than previous models, enhancing portability. The use of metal hinges and premium soft-touch materials ensures comfortable wear even during extended use. For call functionality, the combination of two beamforming microphones and an artificial intelligence (AI)-based noise cancelling algorithm enables clear voice transmission even outdoors or in noisy environments. Additionally, it supports a more sophisticated personalized audio experience with spatial audio technology and a sound optimization feature called 'Personi-fi 3.0.'

Grace Koh, Head of Consumer Audio for Asia Pacific at Harman International, said, "JBL continues to innovate to deliver a premium audio experience optimized for consumers' lifestyles. The new JBL Live series harmoniously combines sleek design with outstanding audio technology, offering a more immersive listening experience not only during commutes but also in home office settings through AI-based noise cancelling and high-resolution audio."

The two new models are available in three colors—black, white, and orange—and can be purchased through Samsung.com and major online shopping malls.

Harman 'JBL Live 680NC'. Harman

This content was produced with the assistance of AI translation services.