Lotte Town Jamsil to Become a Runway... Lotte Department Store to Host 2027 SS Seoul Fashion Week

Collaboration with Seoul Metropolitan Government
September 3 to 6

On August 12, Lotte Department Store announced that it will introduce the '2027 SS Seoul Fashion Week' event in collaboration with the Seoul Metropolitan Government, marking the first time such an initiative has been taken in the industry.

Seoul Fashion Week is a globally renowned fashion event hosted and organized by the Seoul Metropolitan Government, presenting Spring/Summer and Fall/Winter collections of domestic designers and brands twice a year. Celebrating its 26th anniversary this year, Seoul Fashion Week has established itself as the leading fashion platform that connects domestic brands with international buyers and media, strengthens the global competitiveness of K-fashion, and supports expansion into overseas markets.

This event, which has traditionally been held at Dongdaemun Design Plaza (DDP), will expand its stage this year to the large outdoor space of World Park Lawn Square in Lotte Town Jamsil for the first time.

Lotte Department Store Seoul Fashion Week Fashion Show Image. Lotte Department Store

From September 3 to 6, Lotte Department Store will showcase various K-content, including the 2027 S/S Seoul Fashion Week fashion show, across the Lotte Town Jamsil area over a four-day period.

The runway fashion show, where visitors can experience the 2027 S/S collections from K-fashion brands, will unfold at the World Park Lawn Square, a large outdoor stage within Lotte Town Jamsil. On the opening day, September 3, the representative K-brand 'KIMHEKIM,' which has been active on the global stage, will unveil its 10th anniversary collection. On September 4, 'Greedilous' will present its show, while on September 5, there will be a joint runway featuring brands such as Dunst, General Idea, EBM, and Mahagrid. Notably, the Greedilous runway show will include a performance by the 'Kids Orchestra' operated by Lotte Department Store.

Additionally, from September 2 to 20, a pop-up store displaying KIMHEKIM’s 10th anniversary archival products will be held on the third floor of Jamsil Avenuel. At the kinetic ground, the K-fashion specialty zone on the second floor of Lotte Department Store Jamsil, K-fashion pop-up stores such as D,found will also be opened. Furthermore, networking spaces will be provided for K-fashion stakeholders and Lotte Department Store buyers to directly engage, offering brands practical opportunities for market expansion.

Park Sangwoo, Head of Marketing at Lotte Department Store, commented, "This collaboration is significant as it goes beyond simply expanding sales channels and represents a strategic partnership to enhance the brand competitiveness of K-fashion and broaden its growth potential in the global market. As the nation’s leading retail platform, Lotte Department Store will not only support the successful hosting of Seoul Fashion Week but also expand opportunities for customers to experience K-brands in various ways, thereby elevating the competitiveness of Korean fashion."

This content was produced with the assistance of AI translation services.