Platea Implements "Zensor Discovery" on Schumaker Plus
Platea has implemented the agentic commerce service "Zensor Discovery" on Schumaker Plus, a fashion and footwear commerce platform.
According to Platea on August 12, if the customer describes a situation and conditions to the artificial intelligence (AI) as if speaking to a person, the system is able to understand complex contextual requirements that cannot be easily narrowed down with keywords alone, and then selects a shortlist of products. This approach does not replace the existing search system, but rather is simultaneously applied as a separate AI search channel. Since it doesn't require altering the existing service operations, it lessens the burden on operators of proprietary online malls. Provided as a SaaS model, it also comes with a UI optimized for agentic search, allowing for implementation usually within one to two weeks.
Schumaker Plus is a comprehensive footwear shopping platform offering a wide range of categories and various global brand product lines, including sneakers, sports shoes, sandals and slippers, kids' lines, and accessories. Footwear is considered a category where many factors must be taken into account depending on usage and wearing scenarios, making it difficult to narrow down options using keywords alone.
Jinil Kim, head of the Strategic Marketing Division at SMKT&I, stated, "Schumaker Plus was designed as a platform where customers can explore a variety of brands and products more easily and conveniently," adding, "With the implementation of Zensor Discovery, we expect customers will discover their desired products more quickly and enjoy a significantly enhanced shopping experience throughout the exploration process."
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Minsoo Yoo, head of the AI CX SaaS Business Unit at Platea, commented, "When customers describe their situation and conditions, Zensor follows the context to narrow down candidates," and added, "This is a meaningful case in that new commerce sites have begun to make agentic search not an optional feature but a core functionality."
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