Lotte Outlet Gwangju Suwan Branch Renovates Children's Section... Grand Opening on the 13th

Introducing "Kinder Universe" for the First Time in Gwangju and Jeonnam
Transforming into an Experiential and Rest Area for Family Shopping

Lotte Outlet Gwangju Suwan Branch is undergoing a major renovation of its children's section, transforming it into an experiential shopping space targeting family customers.

Lotte Outlet Gwangju Suwan Branch announced on the 11th that it will reopen the renovated children's section on the third floor of Building B with a grand opening on the 13th.

The most notable feature of this renovation is the introduction of "Kinder Universe," the proprietary kids' character universe by Lotte Department Store, being launched for the first time in the Gwangju and Jeonnam region.

Exterior view of the children's section at Lotte Outlet Gwangju Suwan branch.

Kinder Universe is Lotte Department Store's kids' brand IP (intellectual property), offering themed spaces and experiential content using nine characters, including the main character Lala, a puppy named Dali, and Tot, the leader of the forest.

At Gwangju Suwan Branch, Kinder Universe character photo zones and installations have been placed throughout the children's section. In addition, a family resting zone has been set up so families can relax comfortably while shopping, making the space a place where visitors can enjoy both experiences and relaxation, as opposed to the previous retail-focused layout.

The lineup of kids' brands has also been significantly strengthened. In July, over 10 new brands were either introduced or reopened with revamped stores, including the overseas kids’ select shop "Biscuit," "Rigolity," and "Lee Kids."

Notably, "Marithe Kids," the children's line from "Marithe Francois Girbaud" known for its French sensibility, has opened at a local outlet for the first time. On the grand reopening day, the 13th, the sports lifestyle brand "Nike Kids" will also be opening a new store.

Convenience and experiential facilities for children have also been expanded. Last month, Lotte Mart Gwangju Suwan Branch's Culture Center introduced new facilities such as a nursing room for infants. On the 6th, the HoNam region's first Daekyo direct-operated premium play and development platform, "TnTn Plus," opened a Gwangju direct center within the Culture Center.

The TnTn Plus, with an area of approximately 165 square meters, operates a two-year curriculum tailored to the developmental stages of infants from 15 months to children aged seven, offering small classes with about eight to nine students per session.

Choi Jongheon, Branch Manager of Lotte Outlet Gwangju Suwan Branch, said, "We focused on creating a satisfactory space for our customers by introducing the Kinder Universe IP to the region for the first time," adding, "We will continue to provide unique content and services to establish ourselves as the region's leading family shopping destination that families can enjoy together."

This content was produced with the assistance of AI translation services.