Korea's Largest Sim Racing Tournament '2026 Hyundai N Virtual Cup' Kicks Off

Hyundai Motor Company Combines Esports and Motorsports
Three Rounds to Be Held Over Four Months in Seoul, Yongin, and Busan

Hyundai Motor Company announced on the 11th that it will host the largest simulation racing (Simulation Racing·Sim Racing) esports championship in Korea, the "2026 Hyundai N Virtual Cup."

Launched in 2024, the "Hyundai N Virtual Cup" is an esports tournament co-hosted by Hyundai Motor Company, the Seoul Metropolitan Government, and the G-Star Organizing Committee. This year's official racing game is the racing simulation title "Gran Turismo 7."

Hyundai Motor Company announced on the 11th that it will host the largest simulation racing esports championship in Korea, the '2026 Hyundai N Virtual Cup.' Scene from the 2025 Hyundai N Virtual Cup race. Hyundai Motor Company

"Gran Turismo 7" has been selected as an official esports discipline at the "2026 Aichi·Nagoya Asian Games." At the first round of the Hyundai N Festival held in May, Hyundai Motor Company provided official sim racing equipment for the "Gran Turismo 7 National Team Qualifier" for the Aichi·Nagoya Asian Games.

This year, the official racing car will be the "Hyundai N 2025 Vision Gran Turismo," the concept car that marked the launch of the Hyundai N brand in 2015. Starting from the 14th, 24 of Korea's top racers selected through online qualifiers will advance to the main tournament. In addition, there will be various event matches, including a university student competition and influencer matches.

The first round will take place on September 20 at Dongdaemun Design Plaza (DDP) in Seoul in collaboration with the Seoul Game·Esports Event (GES). Hyundai Motor Company will run the Hyundai N Sim Racing Experience Zone, allowing visitors to try sim racing, and will display various N high-performance vehicles, including actual race cars, such as those from WRC and TCR, at the DDP Eoullim Square.

The second round will be held on October 30 at the Everland Speedway in Yongin, coinciding with the final round of the "Hyundai N Festival." At the venue, Hyundai Motor Company will operate a sim racing experience booth and the N e-Festival Junior Cup, a program targeted at elementary school students.

Hyundai Motor Company announced on the 11th that it will hold the largest domestic simulation racing (Sim Racing) esports championship, the "2026 Hyundai N Virtual Cup." Hyundai Motor Company

The final round, which is the third and championship round, will be held on November 22 at BEXCO in Busan, alongside the Asia-leading international game exhibition, "G-STAR." To immerse visitors in the Hyundai N brand, Hyundai Motor Company will display N high-performance and race cars and will run various hands-on programs.

Park Junwoo, Executive Director of N Management Office at Hyundai Motor Company, stated, "We aim to provide customers with easier access to motorsports and greatly contribute to spreading the culture of high-performance cars in Korea. We hope that even more customers will experience Hyundai N through the familiar platform of gaming."

This content was produced with the assistance of AI translation services.