Daehong Communications Opens Ho Chi Minh Office and Expands Media Business in Vietnam
Securing Premium 3D LED Display on Dong Khoi Street
Strengthening Digital Out-of-Home Advertising with Exclusive Sales Rights
Daehong Communications' Vietnam subsidiary has opened a new office in Ho Chi Minh City and is expanding its premium outdoor advertising and integrated media business across Vietnam.
Daehong Communications announced on August 11 that, following its base in Hanoi, it is now extending its business to Ho Chi Minh City. The company is also securing media and digital experts to strengthen its ability to respond to the local market.
Kim Deokhee, CEO of Daehong Planning (fifth from left), and officials are taking a commemorative photo. Photo by Daehong Planning
View original imageIn partnership with VINAMA, a local outdoor advertising company, Daehong Communications is introducing a large 3D curved LED display called "The Opera View Media" on Dong Khoi Street, a major commercial district in Ho Chi Minh City. Daehong Communications has acquired exclusive advertising rights for the display and is set to officially launch its premium digital out-of-home (DOOH) advertising business. CEO Kim Deokhee visited the local site to discuss ways to expand the media partnership with VINAMA in Vietnam.
The company will also operate an integrated advertising package that brings together media from Lotte Group locations throughout Vietnam. This package will combine advertising media from Lotte Mart, Lotte Cinema, Lotte Mall West Lake Hanoi, and Lotte Center Hanoi—which collectively attract over 21 million visitors per month—to offer customized advertising solutions for each brand.
Lee Wonsuk, Head of Global Business at Daehong Communications, stated, "By combining premium DOOH media with the Lotte Group's nationwide media network in Vietnam, we will provide integrated marketing solutions that reach all the key consumer touchpoints in the local market."
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Since its establishment in 2015, Daehong Communications Vietnam has been offering advertising and marketing solutions to both Korean and local companies, with Hanoi and Ho Chi Minh City as its key operational hubs.
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