125,000 Visitors Drawn to Hangang Drone Show... Local Business Revenue Rises by 40%

Over 125,000 Attended Five Shows in the First Half of the Year
One Out of Every Three Spectators Was a Foreigner
Three More Performances Scheduled from September

It has been shown that the 'Hangang Light Show (Drone Light Show)', which has established itself as a flagship event in Seoul, has not only attracted tourists but also led to a significant increase in local business revenue.

According to Seoul City on August 11, about 125,000 people attended the Hangang Light Show in the first half of this year. An average of 25,000 visitors attended each show, which represents a 97% increase compared to the average for the four weeks prior to each performance day.

First half of the year 'Hangang Bulbit Performance (Drone Light Show)' scene. Seoul City

The number of foreign tourists was particularly notable. Among the total audience in the first half, 43,395 were foreigners, accounting for 34.6%. At the first show held in Yeouido, one out of every two spectators (49.6%) was a foreigner, underscoring the global competitiveness of Seoul's nighttime tourism content.

Interest was also high online. A special performance video themed on 'Star Wars', which garnered attention in the first half of the year, surpassed 770,000 views on Seoul City's official YouTube channel and was watched in 97 countries around the world. A significant 93.4% of total views came from overseas, with the United States accounting for the highest number with 341,161 views (44.0%), followed by the United Kingdom (8.4%), Korea (6.6%), Canada (5.2%), and Australia (3.9%).

The influx of spectators translated into increased spending in nearby business districts. On the day of each performance, credit card sales in the commercial area near the venue rose by 17% compared to usual. The commercial district near Ttukseom Hangang Park saw sales increase by 39% and the number of transactions by 38%, confirming that the event has a revitalizing effect on the local economy through tangible increases in spending on food, beverages, and shopping.

Seoul City will hold three more shows in the second half of the year at Ttukseom Hangang Park, scheduled for September 12, October 9, and October 31. The most anticipated event will be the Marvel-themed special show on October 31, presented in collaboration with The Walt Disney Company Korea. This performance will feature a record-setting 2,000 drones themed with Marvel's characters and stories.

Cho Sungho, Director General of Tourism and Sports at Seoul City, stated, "The Hangang Drone Light Show has become a leading nighttime tourism content that draws visitors into Seoul's nights and injects vitality into the surrounding areas." He added, "We will continue to discover and develop differentiated content that can only be experienced in Seoul, making the city an attractive nighttime tourism destination for visitors from around the world."

This content was produced with the assistance of AI translation services.