KT Builds RCS System at Lotte Department Store... Enhancing Customer Communication Efficiency

First in the Department Store Industry to Launch RCS
Expanding Collaboration for Customer Experience Innovation

KT announced on August 11 that it has established and begun full-scale operation of a next-generation corporate messaging service (RCS) system at Lotte Department Store.

The KT model is introducing the Lotte Department Store RCS system. Photo by KT

RCS is a data-based, next-generation messaging standard that supports the transmission of high-resolution images and large video files. Without the need to install a separate application (app), users can access a variety of content such as images, buttons, and links directly through the default messaging app. In addition, the 'brand profile' feature ensures that recipients can reliably verify messages received from companies that have been authenticated and registered on RCS.

This Lotte Department Store RCS system was built on KT's corporate messaging platform, 'Communiz.' Communiz integrates a variety of messaging channels—including RCS, traditional text messages (SMS, LMS, MMS), and Kakao Notification Talk—into a single platform, thereby enhancing the efficiency of corporate customer communication.

KT particularly emphasized that it had built an RCS system optimized for Lotte Department Store’s customer service environment and established a stable service operation environment by linking it with existing message dispatch systems. With this system, Lotte Department Store can provide event announcements, coupons, membership benefits, and a variety of other customer convenience information in a more intuitive and trustworthy manner.

The two companies also plan to collaborate in the future on a range of digital services designed to enhance the customer experience, such as AI-driven personalized marketing and integrating membership services.

Roh Hyungrae, Head of KT's Enterprise Business Group (Senior Vice President), stated, "The deployment of the Lotte Department Store RCS system is the first case in the domestic department store industry, and is highly significant for setting a new standard in customer communication. Based on our differentiated messaging platform and AI technology capabilities, we will continue to support digital innovation across the retail industry and expand services that connect companies and customers in a safer and more convenient way."

This content was produced with the assistance of AI translation services.