Hanssem Posts Q2 Operating Profit of 11.3 Billion Won...13 Consecutive Quarters in the Black

Rehaus Sales Up 13% Year-on-Year

Hanssem announced on August 10 that on a consolidated basis, it posted sales of 417.2 billion won and operating profit of 11.3 billion won in the second quarter of this year.

Operating profit increased about fivefold compared to the same period last year, marking 13 consecutive quarters of profitability.

Performance improvement was led by the Rehaus division. Sales from the Rehaus business in the second quarter rose 13% year-on-year. The company explained that robust sales of core products such as kitchens, baths, and storage systems offset increased demand stemming from higher apartment purchases and renovations.

Hanssem brand exclusive ambassadors Sungjae Ahn and Eunchae Jung. Hanssem

Combined second-quarter sales of its premium kitchen lines, Kitchen Bach and Euro Kitchen, jumped 40% year-on-year. In June, sales of the Easy Bath 5 bathroom solution rose 80% compared to its launch month in February.

Within the home furnishing segment, second-quarter sales of the Signature storage furniture grew 12% year-on-year. Sales of the Swiib sofa series, including The Master, also rose 46% over the same period.

The online channel also showed growth. Hanssem Mall revamped its platform to focus on private brands (PB) and enhanced search convenience, resulting in a 20% increase in Hanssem Mall sales in the first half of this year compared to the same period last year. Offline, the company has been increasing profitability by closing inefficient stores and opening or remodeling new locations in key commercial districts.

A Hanssem official commented, "In the second half, we plan to further strengthen the competitiveness of our core products, enhance the customer experience, and implement marketing focused on core items, thereby solidifying our position as an industry leader."

This content was produced with the assistance of AI translation services.