Calling Kakao Taxi by Phone... Cumulative Bookings Exceed 150,000

'Kakao T Taxi Call on Behalf' Records More Than 20,000 Bookings Each Month

Kakao Mobility announced on August 10 that the cumulative number of rides booked using the 'Kakao T Taxi Call on Behalf' service, which allows users to request a taxi by phone, has exceeded 150,000.

This service, jointly launched by Kakao Mobility and KT is, enables users to call 114, inform an operator of their departure and destination, after which the operator books a Kakao T Taxi on their behalf and provides information about the assigned taxi and its estimated time of arrival. The service was introduced for the digitally disadvantaged, such as elderly people unaccustomed to using smartphone apps. As of the article's publication date, the service can be used nationwide every day, including weekdays and weekends, from 8 a.m. to 7 p.m.

Kakao Mobility announced on the 10th that the cumulative number of users for the 'Kakao T Taxi Call on Behalf' service, which allows users to call a taxi by phone, has surpassed 150,000. Kakao Mobility

Currently, more than 20,000 calls are made each month through the service. From April last year to July this year, there were approximately 150,000 accumulated rides and about 60,000 unique users.

Kakao Mobility's analysis of booking data from January to July this year found that 61.5% of all taxi requests originated outside Seoul, meaning the majority of calls were made from areas other than Seoul. The number of cities, counties, and districts with at least one request in a given month increased from 125 in January to 153 in July. Over the seven-month period, the service was used in 221 different cities, counties, and districts, and in 1,715 towns, neighborhoods, and villages across the country.

Looking at destination types, the primary destinations included medical facilities such as hospitals, clinics, and pharmacies, as well as transportation-related locations like subway stations, train stations, and bus terminals, along with residential areas, markets and supermarkets, and government offices. There were also multiple cases where taxis were booked repeatedly between the same departure and arrival points on different dates.

Requests were evenly distributed throughout the service operation hours, from 8 a.m. to 7 p.m. Although demand was slightly higher around 9 a.m., it did not concentrate around a particular time. Calls were evenly distributed by day of the week as well; calls made on Saturdays and Sundays accounted for 24.5% of the total, meaning that about one in four bookings took place on the weekend.

A Kakao Mobility representative stated, "We plan to continue expanding various access points such as phone and offline locations so that anyone can use our mobility services regardless of their environment or digital proficiency."

Meanwhile, in March this year, Kakao Mobility introduced the 'Kakao T Taxi Web Call System' to Seoul National University Bundang Hospital. This allows elderly patients or foreign visitors to request a taxi at the information desk, and hospital staff can book a Kakao T Taxi on their work PCs on behalf of the requester.

This content was produced with the assistance of AI translation services.