Baedal Minjok and Ministry of the Interior and Safety Sign Agreement to Promote “Affordable Price Stores” with Coupons and Increased Promotion
Business Agreement with the Ministry of the Interior and Safety,
Supporting Expansion of Online Sales Channels
Baedal Minjok will provide coupons and help expand online sales channels for local small business owners to promote the use of “affordable price stores” in collaboration with the Ministry of the Interior and Safety.
Woowa Brothers signed a business agreement with the Ministry of the Interior and Safety on the 10th at the Government Seoul Office in Jongno-gu, Seoul, to promote the use of reasonably priced stores. From the left are Ho-jin Kim, Director of Regional Economy at the Ministry of the Interior and Safety; Kyung-ju Song, Director of Local Finance and Economy Office at the Ministry of the Interior and Safety; Min-sik Cho, CEO of Pobangteo Jjukkumi; Ho-jung Yoon, Minister of the Interior and Safety; Seok-jun Yoon, General President of Brand Communication Strategy Division at Woowa Brothers; Sang-su Yoo, CEO of Insaeng Donkatsu; So-yoon Park, Baemin user; Joong-hyun Kim, Director of Sustainable Management Office at Woowa Brothers, posing for a commemorative photo. Baemin
View original imageAccording to Woowa Brothers, the operator of Baedal Minjok, the company signed a business agreement with the Ministry of the Interior and Safety to encourage the use of affordable price stores. The signing ceremony, held on August 10 at the Government Seoul Office in Jongno-gu, Seoul, was attended by Yoon Hojung, Minister of the Interior and Safety; Yoon Seokjun, Chief Brand Communications Officer at Woowa Brothers; and other key stakeholders.
Affordable price stores are designated by the Ministry of the Interior and Safety and local governments, and are recognized for maintaining reasonable prices, sanitary conditions, and friendly service. These stores receive incentives from each municipality, such as discounts on utility bills and material support.
This agreement aims to offer restaurant owners who have maintained their prices despite rising raw material costs the opportunity to increase sales, and to help alleviate the burden of high prices for consumers by offering discounts.
From August 17 to September 13, Baedal Minjok will provide 3,000-won discount coupons for use with delivery orders from affordable price stores on a first-come, first-served basis. Banners will also be displayed on the “Together Store” page in Baedal Minjok’s “Win-Win Center” to help users easily locate nearby affordable price stores.
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Yoon Seokjun, Chief Brand Communications Officer at Woowa Brothers, stated, “Through this agreement, we hope that the efforts of restaurant owners who have protected menu prices amid high inflation can reach more customers via Baedal Minjok. We will continue to develop stable management support models for small business owners and public-private cooperation initiatives to help ease the burden of consumer prices.”
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