"Lightweight and Convenient" Galaxy Z Fold8 Captivates Women and Young Consumers in Their Teens, Twenties, and Thirties

Fold8 Becomes the Top Choice for Younger Consumers on Samsung.com
Wide Screen and Enhanced Portability Drive Rising Interest Among Youth

Samsung Electronics' foldable smartphone, the Galaxy Z Fold8, has continued its strong sales performance by expanding its customer base to women in their teens, twenties, and thirties. This trend is attributed to the device's wider display and improved portability, which have successfully attracted younger consumers.

Samsung Electronics' 8th generation foldable smartphone series. Provided by Samsung Electronics

According to a recent analysis released on August 10 by global market research firm Counterpoint Research, global pre-orders for the Galaxy Z8 series increased by more than 30% compared to its predecessor. In South Korea, pre-orders jumped by 39%, and in Europe, they grew by over 20%. In the United States as well, pre-orders surpassed the previous record for the Fold series by more than 30%.

The expansion of a younger consumer base has played a significant role in this performance. Samsung Electronics reported that, based on preorder data from Samsung.com, buyers in their teens, twenties, and thirties accounted for more than half of Z8 series pre-orders. Notably, purchases of the Fold8 by female customers in this age group more than doubled compared to the previous model.

Previously, foldable phones were widely perceived as products for middle-aged men who valued a large display and productivity features. The device's high price point and bulky, heavy design further contributed to its reputation as an "old man phone."

In response, Samsung Electronics has maintained the immersive big-screen experience of the Fold8 while enhancing its portability. The device is now slimmer and lighter, and has been designed for greater everyday usability. When folded, it functions like a standard smartphone, and when unfolded, the expansive screen offers a more immersive experience for video streaming, social networking services (SNS), web browsing, and other content.

Samsung Electronics stated, "The shift in demand toward younger generations observed in South Korea, along with robust sales in the global market, signals that the foldable phone market is entering a new phase." The company added, "It is significant that the product has shifted from being focused on a specific consumer segment to one chosen by a more diverse group of customers."

This content was produced with the assistance of AI translation services.