Combining Around 25 Data Points Including Financial Assets, Sales, and Rents

Competitiveness Analysis of Ten Major Regional Commercial Districts Nationwide

Assessing the Current Status and Growth Potential of Local Commercial Districts

KB Financial Group announced on August 10 that it has published the "2026 KB Commercial District Vitalization Insight," which analyzes the characteristics and competitiveness of regional commercial districts nationwide based on the "KB Kookmin Commercial District Vitalization Index."


KB Financial Analyzes Regional Commercial Districts with Data... Publishes "2026 KB Commercial District Vitalization Insight" View original image

For this report's analysis, the "KB Kookmin Commercial District Vitalization Index"—jointly developed by KB Kookmin Bank, KB Kookmin Card, and Korea Data Bank—was utilized.


This index combines approximately 25 types of data—including financial assets, sales figures, rents, and vacancy rates—to provide a comprehensive analysis of a commercial district's ▲sustainability ▲profitability ▲stability ▲customer attraction ▲growth potential. Rather than merely comparing sales or foot traffic, it uniquely examines the interlinking structure among small business owners, customers, latent demand, and external capital that shape the commercial ecosystem. Through this approach, it becomes possible to determine what factors contribute to each district's growth, as well as what areas require improvement moving forward.


In the report, KB Financial Group classifies regional commercial districts nationwide into work-oriented, residential-oriented, tourism-oriented, and convergence-oriented types. It selects ten local commercial districts—including Seomyeon in Busan, Samsan in Ulsan, Dongseongro in Daegu, Sangmu District in Gwangju, Gaekridan-gil in Jeonju, Marine Park in Yeosu, Dunsan in Daejeon, Buldang in Cheonan, Gyodong in Gangneung, and Yeondong in Jeju—to analyze their unique consumption structures and local characteristics.


The analysis found that while each commercial district showed different sources of capital, population flows, and consumption/payment patterns, all secured competitiveness by adopting strategies that connect regional resources with external demand.


For example, Jeonju Gaekridan-gil, Yeosu Marine Park, and Daejeon Dunsan demonstrate the characteristics of a "capital-transferring" district, where tourism, culture, and distribution resources attract external visitors and spending spreads to surrounding sectors and areas. Gwangju Sangmu District and Cheonan Buldang exhibit traits of a "backed demand" district, establishing a stable consumer base thanks to public institutions, companies, industrial complexes, and residential facilities. Meanwhile, Yeondong in Jeju and Gyodong in Gangneung illustrate the potential of an "internal-external hybrid" district, where local residents' everyday spending combines with external consumption from tourists.


KB Financial Group expects this index will help proactively identify changes in local commercial districts and their growth potential. The group plans to further develop this as a standardized data analytics model—not just for diagnosing commercial district statuses, but for supporting policy formulation, management decisions by small business owners, and financial/private investment.



The "2026 KB Commercial District Vitalization Insight" will be posted on August 11 on KB Financial Group's financial content platform, "KB's Thoughts."


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