Bodyfriend Enters Health Supplement Market, Aiming to Become a "Total Care Company for Healthy Lifespan"
Bodyfriend is entering the health functional food market. The company plans to expand its business scope from healthcare robot-centered massage care to inner care through health supplements, aiming to become a "total care company for healthy lifespan."
Three products from Bodyfriend's health functional food brand, 'Bodyfriend Healthcare.' Bodyfriend
View original imageOn August 10th, Bodyfriend announced the official launch of its health functional food brand, "Bodyfriend Healthcare," along with the initial release of three products: "Muscle Fit Curcumin Gold," "Joint Fit Chondroitin Mucopolysaccharide Protein 1200," and "Slim Fit Diet Morosil VITA."
Based on the healthcare usage data and health interests of about 1.6 million customers, Bodyfriend selected six key health management areas: muscle strength, joints, body fat and blood sugar, sleep, eye health, and vitality.
The newly released Muscle Fit Curcumin Gold uses a custom-recognized curcuma longa extract by the Ministry of Food and Drug Safety as its main ingredient, which may help improve muscle strength. Joint Fit Chondroitin Mucopolysaccharide Protein 1200 contains 1,200 mg of mucopolysaccharide protein derived from bovine cartilage per daily intake, which may support joint and cartilage health. Slim Fit Diet Morosil VITA includes Morosil, which may help reduce body fat, and banaba leaf extract, which may help inhibit postprandial blood sugar spikes.
Going forward, Bodyfriend also plans to roll out additional products such as "Sleepful Ashwagandha," "Bright Eyes Lutein Plus Gummies," and "Vitality Multivitamin & Immune Gummies" sequentially.
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The products will mainly be sold through the official Bodyfriend online store and the membership application. In the future, the company plans to provide personalized product recommendation services based on customers' lifestyle habits and health interests, and to expand its business into a health management subscription service that combines healthcare robot massage programs and health functional foods.
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