Linking Verified Listing Information with Transaction Histories to KB Chachacha

KB Capital announced on August 10 that it had signed a business agreement on August 7 with the Gyeonggi-do 1st Automobile Sales Business Association and the Incheon Mpark Automobile Sales Business Association to promote mutual growth in the used car market and strengthen the competitiveness of the KB Chachacha platform.


President Jungil Bin of KB Capital (center), Byeongwook Yoo, Chairman of Gyeonggi-do 1st Automobile Sales Cooperative (left), and Dongwon Lee, Chairman of Incheon Mpark Automobile Sales Cooperative, signed a business agreement at the KB Capital headquarters in Seocho-gu, Seoul on the 7th and took a commemorative photo. KB Capital

President Jungil Bin of KB Capital (center), Byeongwook Yoo, Chairman of Gyeonggi-do 1st Automobile Sales Cooperative (left), and Dongwon Lee, Chairman of Incheon Mpark Automobile Sales Cooperative, signed a business agreement at the KB Capital headquarters in Seocho-gu, Seoul on the 7th and took a commemorative photo. KB Capital

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The agreement was established to address the problem of information asymmetry between used car sellers and buyers by linking verified listings, based on actual ownership and transaction data, to the KB Chachacha platform.


When it comes to used cars, even vehicles of the same model can vary in product value depending on their condition, accident history, and maintenance. Therefore, having accurate information on each vehicle listing is crucial. However, consumers often have difficulty verifying vehicle information online and end up checking the car’s condition only during an in-person visit, leading to ongoing concerns about information asymmetry.


Under the agreement, KB Capital plans to link verified listing information—backed by actual transaction history of vehicles registered by association members—to the KB Chachacha platform. Through this, consumers will be able to compare and review vehicles based on more reliable information. For association members, offering verified listings through KB Chachacha is expected to help them provide vehicles to customers more effectively and increase sales opportunities.


KB Capital and the two associations will use the agreement as a starting point for working-level discussions to build a connected listing information system. They also plan to continue expanding their partnership for consumer protection by improving data verification systems and increasing the range of available listings.


Meanwhile, KB Chachacha was designated as an innovative financial service by the Financial Services Commission last year for its one-stop service that enables users to handle used car purchase consultations, contracts, and financial counseling all at once. KB Capital is preparing to launch this service within the year.



Bin Jungil, CEO of KB Capital, said, "Going forward, KB Capital will continue to prioritize consumer protection and strengthen the reliability and user convenience of KB Chachacha listings," adding, "We will do our best to create a used car trading environment where consumers can feel at ease."


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