Jongkundang Selects Actor Heo Sung-tae as Model... Launches New Benfobel S Tablets Advertising Campaign

On August 10, Jongkundang announced the launch of a new advertising campaign for its high-potency active vitamin product, Benfobel S Tablets. The company has selected actor Heo Sung-tae as the campaign model and plans to strengthen its brand communication with a focus on fatigue management for adults.

Chong Kun Dang Benfobel-S Tablets New Campaign. Chong Kun Dang

This campaign was planned around the copy "What You Need Now Is Benfobel S" and the message "Vitamins for Adult Vitality." The company explained that the purpose is to establish a unique positioning for the product, distinguishing it from existing vitamin products.

Heo Sung-tae, the new model, has previous experience working as an office employee and once attracted public attention at a music festival stage. The commercial video was produced by adapting the globally popular early 2010s track "Shots." By contrasting the past and present, the video targets a generation who enjoyed this music and are now in their 40s and 50s. The video features various situations of fatigue commonly experienced by office workers, such as company dinners and late-night overtime work.

Jongkundang stated that their strategy with this campaign is to position Benfobel S Tablets as a "solution for adult fatigue." The company aims to expand advertising primarily through digital platforms such as YouTube and Instagram in order to strengthen both brand awareness and product recall.

A Jongkundang representative said, "This campaign is meaningful in that it connects past memories with present daily life to foster empathy regarding adult fatigue. By delivering realistic messages together with actor Heo Sung-tae, we will establish the brand as a leading name in adult fatigue management."

This content was produced with the assistance of AI translation services.